Factors considered in the production of advertising in multi-racial society

please refer fulltext

Bibliographic Details
Main Authors: Musa Bin Abu Hassan, Saera Jaamat
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2000
Online Access:http://journalarticle.ukm.my/4753/
http://journalarticle.ukm.my/4753/
http://journalarticle.ukm.my/4753/1/V17_2.pdf
Description
Summary:please refer fulltext