Media consumption among young adults: a look at labels and norms in everyday life

Globalisation has been criticised for challenging national sovereignty and cultural identities. Although its cultural homogenising tendencies have met with scepticism by many, one cannot deny the onset of a new global culture with the media environment bracketing it. In Malaysia, the privatization p...

Full description

Bibliographic Details
Main Authors:	Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2009
Online Access:	http://journalarticle.ukm.my/4315/ http://journalarticle.ukm.my/4315/ http://journalarticle.ukm.my/4315/1/V24_2.pdf

id	ukm-4315
recordtype	eprints
spelling	ukm-43152016-12-14T06:35:46Z http://journalarticle.ukm.my/4315/ Media consumption among young adults: a look at labels and norms in everyday life Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad, Globalisation has been criticised for challenging national sovereignty and cultural identities. Although its cultural homogenising tendencies have met with scepticism by many, one cannot deny the onset of a new global culture with the media environment bracketing it. In Malaysia, the privatization policy of 1985 brought active participation of the commercial sector into the media industry. Today, transnational television programmes are no longer predominantly from the United States but there are a significant number from other countries including Asian. This paper explores the patterns and consequences of media consumption on the labels and norms of young adults. A focus group study of thirty multi-ethnic young adults (20 to 25 years old) delved into labels and norms. The findings revealed that the young adults preferred media content with recurring cultural themes, action and reality genres and everyday socialization is also along ethnic lines. One Malaysia is indeed a timely and much needed policy. Universiti Kebangsaan Malaysian 2009 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4315/1/V24_2.pdf Latiffah Pawanteh, and Samsudin A. Rahim, and Fauziah Ahmad, (2009) Media consumption among young adults: a look at labels and norms in everyday life. Jurnal Komunikasi ; Malaysian Journal of Communication, 25 . pp. 21-31. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Globalisation has been criticised for challenging national sovereignty and cultural identities. Although its cultural homogenising tendencies have met with scepticism by many, one cannot deny the onset of a new global culture with the media environment bracketing it. In Malaysia, the privatization policy of 1985 brought active participation of the commercial sector into the media industry. Today, transnational television programmes are no longer predominantly from the United States but there are a significant number from other countries including Asian. This paper explores the patterns and consequences of media consumption on the labels and norms of young adults. A focus group study of thirty multi-ethnic young adults (20 to 25 years old) delved into labels and norms. The findings revealed that the young adults preferred media content with recurring cultural themes, action and reality genres and everyday socialization is also along ethnic lines. One Malaysia is indeed a timely and much needed policy.
format	Article
author	Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad,
spellingShingle	Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad, Media consumption among young adults: a look at labels and norms in everyday life
author_facet	Latiffah Pawanteh, Samsudin A. Rahim, Fauziah Ahmad,
author_sort	Latiffah Pawanteh,
title	Media consumption among young adults: a look at labels and norms in everyday life
title_short	Media consumption among young adults: a look at labels and norms in everyday life
title_full	Media consumption among young adults: a look at labels and norms in everyday life
title_fullStr	Media consumption among young adults: a look at labels and norms in everyday life
title_full_unstemmed	Media consumption among young adults: a look at labels and norms in everyday life
title_sort	media consumption among young adults: a look at labels and norms in everyday life
publisher	Universiti Kebangsaan Malaysian
publishDate	2009
url	http://journalarticle.ukm.my/4315/ http://journalarticle.ukm.my/4315/ http://journalarticle.ukm.my/4315/1/V24_2.pdf
first_indexed	2023-09-18T19:41:11Z
last_indexed	2023-09-18T19:41:11Z
_version_	1777405601225113600

Media consumption among young adults: a look at labels and norms in everyday life

Similar Items