Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah

Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-...

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Main Authors:	Halina Sendera Mohd. Yakin, Saidatul Nornis Hj. Mahali
Format:	Article
Language:	English
Published:	2008
Online Access:	http://journalarticle.ukm.my/311/ http://journalarticle.ukm.my/311/ http://journalarticle.ukm.my/311/1/1.pdf

id	ukm-311
recordtype	eprints
spelling	ukm-3112016-12-14T06:27:00Z http://journalarticle.ukm.my/311/ Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah Halina Sendera Mohd. Yakin, Saidatul Nornis Hj. Mahali, Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-verbal aspects of communication in the Bajau tradition, mainly on matters relating to the demise customs or the ngeduang ceremony. This study is conducted in Kota Belud where a sizeable Bajau community with their own culture and the size inhabited in that area. The demise customs or the death rituals are slightly similar to the demise customs of the Malay community. The content and presentation of duang has changed over time depending on the financial status, trend and life style of the people. The changes of the duang, either for the contents as well as the presentation have different covert meaning, depending on the wish of the duang owner and the interpretation and perceptian of duang recepient and guests. 2008 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/311/1/1.pdf Halina Sendera Mohd. Yakin, and Saidatul Nornis Hj. Mahali, (2008) Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah. Jurnal Komunikasi, 24 . pp. 63-71. ISSN 0128-1496 http://www.ukm.my/jkom
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Sabah is not only famous for its beautiful and breathtaking fauna and flora, it is also known for its multiethnicity which has more than 40 different ethnic groups including the sub-ethnic groups. The second largest ethnic group in Sabah is the Bajau. This article will portray and explicate the non-verbal aspects of communication in the Bajau tradition, mainly on matters relating to the demise customs or the ngeduang ceremony. This study is conducted in Kota Belud where a sizeable Bajau community with their own culture and the size inhabited in that area. The demise customs or the death rituals are slightly similar to the demise customs of the Malay community. The content and presentation of duang has changed over time depending on the financial status, trend and life style of the people. The changes of the duang, either for the contents as well as the presentation have different covert meaning, depending on the wish of the duang owner and the interpretation and perceptian of duang recepient and guests.
format	Article
author	Halina Sendera Mohd. Yakin, Saidatul Nornis Hj. Mahali,
spellingShingle	Halina Sendera Mohd. Yakin, Saidatul Nornis Hj. Mahali, Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
author_facet	Halina Sendera Mohd. Yakin, Saidatul Nornis Hj. Mahali,
author_sort	Halina Sendera Mohd. Yakin,
title	Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_short	Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_full	Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_fullStr	Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_full_unstemmed	Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah
title_sort	duang: the semiotic interpretation and perception of the bajau-sama community in sabah
publishDate	2008
url	http://journalarticle.ukm.my/311/ http://journalarticle.ukm.my/311/ http://journalarticle.ukm.my/311/1/1.pdf
first_indexed	2023-09-18T19:29:38Z
last_indexed	2023-09-18T19:29:38Z
_version_	1777404874121543680

Duang: the semiotic interpretation and perception of the Bajau-Sama community in Sabah

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