Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma
Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer...
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| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2002
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| Online Access: | http://journalarticle.ukm.my/2478/ http://journalarticle.ukm.my/2478/ http://journalarticle.ukm.my/2478/1/JP21-05.pdf |
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ukm-2478 |
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eprints |
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ukm-24782016-12-14T06:31:44Z http://journalarticle.ukm.my/2478/ Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma Mohd. Ashari Idris, Aliah Hanim M. Salleh, Past research portrayed quality orientation and market orientation as a functional discipline treated as separate orientations of the firm without any clear linkages. No relationship was apparent, eventhough these two orientations actually share a common goal, which is to generate high customer value for the firm. Past research also did not link these two orientations in a specific and detailed manner. This article therein discusses an integration of these two concepts from a theoretical perspective, and suggests an empirical framework for future studies. This framework merges the core elements of quality orientation and market orientation into an integrated model that clarifies how these elements can be mobilised to generate the firm’s competitive advantage. “Core elements of quality orientation” are proposed to be measured by four constructs comprising process optimisation and product reliability to capture the ‘operations focus’ dimension, and design optimisation and market advantage to capture the ‘external focus’ dimension. “Core elements of market orientation” will comprise five constructs, namely customer orientation, competitor orientation, technology orientation and innovation orientation, as well as organisational co-ordination. This model is also designed to frame the analysis and explain what, how and why the elements of TQM and market orientation can help to predict the firm’s performance. A set of eight propositions is also given to guide future research Penerbit Universiti Kebangsaan Malaysia 2002-07 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/2478/1/JP21-05.pdf Mohd. Ashari Idris, and Aliah Hanim M. Salleh, (2002) Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma. Jurnal Pengurusan, 21 . pp. 95-122. ISSN 0127-2713 http://www.ukm.my/penerbit/jurus.htm |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Kebangasaan Malaysia |
| building |
UKM Institutional Repository |
| collection |
Online Access |
| language |
English |
| description |
Past research portrayed quality orientation and market orientation as a
functional discipline treated as separate orientations of the firm without any
clear linkages. No relationship was apparent, eventhough these two
orientations actually share a common goal, which is to generate high
customer value for the firm. Past research also did not link these two
orientations in a specific and detailed manner. This article therein discusses
an integration of these two concepts from a theoretical perspective, and
suggests an empirical framework for future studies. This framework merges the core elements of quality orientation and market orientation into an
integrated model that clarifies how these elements can be mobilised to
generate the firm’s competitive advantage. “Core elements of quality
orientation” are proposed to be measured by four constructs comprising
process optimisation and product reliability to capture the ‘operations focus’
dimension, and design optimisation and market advantage to capture the
‘external focus’ dimension. “Core elements of market orientation” will
comprise five constructs, namely customer orientation, competitor orientation,
technology orientation and innovation orientation, as well as organisational
co-ordination. This model is also designed to frame the analysis and explain
what, how and why the elements of TQM and market orientation can help to
predict the firm’s performance. A set of eight propositions is also given to
guide future research |
| format |
Article |
| author |
Mohd. Ashari Idris, Aliah Hanim M. Salleh, |
| spellingShingle |
Mohd. Ashari Idris, Aliah Hanim M. Salleh, Membina integrasi antara elemen teras TQM dengan orientasi pasaran dan hubungannya dengan prestasi firma |
| author_facet |
Mohd. Ashari Idris, Aliah Hanim M. Salleh, |
| author_sort |
Mohd. Ashari Idris, |
| title |
Membina integrasi antara elemen teras TQM
dengan orientasi pasaran dan hubungannya
dengan prestasi firma |
| title_short |
Membina integrasi antara elemen teras TQM
dengan orientasi pasaran dan hubungannya
dengan prestasi firma |
| title_full |
Membina integrasi antara elemen teras TQM
dengan orientasi pasaran dan hubungannya
dengan prestasi firma |
| title_fullStr |
Membina integrasi antara elemen teras TQM
dengan orientasi pasaran dan hubungannya
dengan prestasi firma |
| title_full_unstemmed |
Membina integrasi antara elemen teras TQM
dengan orientasi pasaran dan hubungannya
dengan prestasi firma |
| title_sort |
membina integrasi antara elemen teras tqm
dengan orientasi pasaran dan hubungannya
dengan prestasi firma |
| publisher |
Penerbit Universiti Kebangsaan Malaysia |
| publishDate |
2002 |
| url |
http://journalarticle.ukm.my/2478/ http://journalarticle.ukm.my/2478/ http://journalarticle.ukm.my/2478/1/JP21-05.pdf |
| first_indexed |
2023-09-18T19:36:10Z |
| last_indexed |
2023-09-18T19:36:10Z |
| _version_ |
1777405284919017472 |