Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah

Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah

The objective of the study is to identify features of a mall which make it attractive for shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit Bintang. This study try to identif...

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Main Authors: Khairul Anuar Mohd Ali, Juliana Ong Poh Ling
Format: Article
Published: Penerbit ukm 2010
Online Access:http://journalarticle.ukm.my/1963/
http://journalarticle.ukm.my/1963/
id ukm-1963
recordtype eprints
spelling ukm-19632011-06-21T03:06:04Z http://journalarticle.ukm.my/1963/ Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah Khairul Anuar Mohd Ali, Juliana Ong Poh Ling, The objective of the study is to identify features of a mall which make it attractive for shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit Bintang. This study try to identify the factors of mall attractiveness that will influence consumer intention in choosing a shopping mall. Apart from that, this study also determines the factors that influence decision-making among respondents based on gender, age, ethnic, marriage status, education level and monthly income. The finding shows that the entertainment and variety are the main factors that influence consumer in choosing a shopping mall. The finding also indicates that there is no significant difference between male and female, age, education level and monthly income among the respondents. Meanwhile, there are significant differences in factors of mall attractiveness that influence the respondents based on ethnics and maritial status Penerbit ukm 2010-07 Article PeerReviewed Khairul Anuar Mohd Ali, and Juliana Ong Poh Ling, (2010) Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah. Journal of Quality Measurement and Analysis, 6 (1). pp. 65-73. ISSN 1823-5670 http://www.ukm.my/~ppsmfst/jqma/index.html
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
description The objective of the study is to identify features of a mall which make it attractive for shopping. Three shopping malls in Klang Valley had been chosen, which are Suria KLCC at Kuala Lumpur, Mid Valley Megamall at Petaling Jaya and Berjaya Times Square at Bukit Bintang. This study try to identify the factors of mall attractiveness that will influence consumer intention in choosing a shopping mall. Apart from that, this study also determines the factors that influence decision-making among respondents based on gender, age, ethnic, marriage status, education level and monthly income. The finding shows that the entertainment and variety are the main factors that influence consumer in choosing a shopping mall. The finding also indicates that there is no significant difference between male and female, age, education level and monthly income among the respondents. Meanwhile, there are significant differences in factors of mall attractiveness that influence the respondents based on ethnics and maritial status
format Article
author Khairul Anuar Mohd Ali,
Juliana Ong Poh Ling,
spellingShingle Khairul Anuar Mohd Ali,
Juliana Ong Poh Ling,
Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
author_facet Khairul Anuar Mohd Ali,
Juliana Ong Poh Ling,
author_sort Khairul Anuar Mohd Ali,
title Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
title_short Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
title_full Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
title_fullStr Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
title_full_unstemmed Kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
title_sort kajian ke atas faktor daya tarikan pusat membeli-belah dalam mempengaruhi pengguna memilih pusat membeli-belah
publisher Penerbit ukm
publishDate 2010
url http://journalarticle.ukm.my/1963/
http://journalarticle.ukm.my/1963/
first_indexed 2023-09-18T19:34:48Z
last_indexed 2023-09-18T19:34:48Z
_version_ 1777405199500967936

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