International Market Selection model using newly developed geometric International Market Selection Space

International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information tha...

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Main Authors:	Mazlan Hussein, Azman Hassan, Wan Azman Saini Wan Ngah, Raja Nerina Raja Yusof, Khairil Wahidin Awang
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14133/ http://journalarticle.ukm.my/14133/ http://journalarticle.ukm.my/14133/1/jeko_53%282%29-19.pdf

id	ukm-14133
recordtype	eprints
spelling	ukm-141332020-02-06T13:47:57Z http://journalarticle.ukm.my/14133/ International Market Selection model using newly developed geometric International Market Selection Space Mazlan Hussein, Azman Hassan, Wan Azman Saini Wan Ngah, Raja Nerina Raja Yusof, Khairil Wahidin Awang, International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information that would help export marketers in decision-making. The new IMS model, introduced as Geometric International Market Selection Space (GIMSS), rooted from the Trade Intensity Index (TI) Index and Geometric Trade Intensity Space Box (GTISB) is proposed as a complimentary tool to be used by international marketers. The constructed GIMSS model utilises both trade elements (exports and imports) with no filtering and weighting processes, employs changes within changes measurement, embeds quality perspective measurement as alternative game changer in identifying International Export Opportunities (IEO), and able to do future projection of IEO. In addition, even though this GIMSS model does not have weighting scheme, it can still perform trade-off process between volume and quality elements. The GIMSS is capable of identifying and categorising the host country market potential into low, intermediate or high market potential at product level. With that policy maker would be able to employ this information conjointly with competitive index of exporting country and make assessment in the perspective of cross checking between host country market potential levels with exporting country competitive advantage status. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14133/1/jeko_53%282%29-19.pdf Mazlan Hussein, and Azman Hassan, and Wan Azman Saini Wan Ngah, and Raja Nerina Raja Yusof, and Khairil Wahidin Awang, (2019) International Market Selection model using newly developed geometric International Market Selection Space. Jurnal Ekonomi Malaysia, 53 (2). pp. 1-26. ISSN 0127-1962 http://www.ukm.my/fep/jem/content/2019-2.html
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	International Market Selection (IMS) is literally a process in identifying and selecting feasible international market opportunities for exporting. It is a methodological process whereby suitable variables are vetted through a model in order to produce output in the form of processed information that would help export marketers in decision-making. The new IMS model, introduced as Geometric International Market Selection Space (GIMSS), rooted from the Trade Intensity Index (TI) Index and Geometric Trade Intensity Space Box (GTISB) is proposed as a complimentary tool to be used by international marketers. The constructed GIMSS model utilises both trade elements (exports and imports) with no filtering and weighting processes, employs changes within changes measurement, embeds quality perspective measurement as alternative game changer in identifying International Export Opportunities (IEO), and able to do future projection of IEO. In addition, even though this GIMSS model does not have weighting scheme, it can still perform trade-off process between volume and quality elements. The GIMSS is capable of identifying and categorising the host country market potential into low, intermediate or high market potential at product level. With that policy maker would be able to employ this information conjointly with competitive index of exporting country and make assessment in the perspective of cross checking between host country market potential levels with exporting country competitive advantage status.
format	Article
author	Mazlan Hussein, Azman Hassan, Wan Azman Saini Wan Ngah, Raja Nerina Raja Yusof, Khairil Wahidin Awang,
spellingShingle	Mazlan Hussein, Azman Hassan, Wan Azman Saini Wan Ngah, Raja Nerina Raja Yusof, Khairil Wahidin Awang, International Market Selection model using newly developed geometric International Market Selection Space
author_facet	Mazlan Hussein, Azman Hassan, Wan Azman Saini Wan Ngah, Raja Nerina Raja Yusof, Khairil Wahidin Awang,
author_sort	Mazlan Hussein,
title	International Market Selection model using newly developed geometric International Market Selection Space
title_short	International Market Selection model using newly developed geometric International Market Selection Space
title_full	International Market Selection model using newly developed geometric International Market Selection Space
title_fullStr	International Market Selection model using newly developed geometric International Market Selection Space
title_full_unstemmed	International Market Selection model using newly developed geometric International Market Selection Space
title_sort	international market selection model using newly developed geometric international market selection space
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2019
url	http://journalarticle.ukm.my/14133/ http://journalarticle.ukm.my/14133/ http://journalarticle.ukm.my/14133/1/jeko_53%282%29-19.pdf
first_indexed	2023-09-18T20:06:25Z
last_indexed	2023-09-18T20:06:25Z
_version_	1777407188256423936

International Market Selection model using newly developed geometric International Market Selection Space

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