“3S Project”: a community-based social marketing campaign for promoting sustainable consumption behavior among youth
This study aims to evaluate a community-based social marketing (CBSM) campaign for promoting sustainable consumption behavior (SCB) among Thai youth. As a result, the “3S Project” was a CBSM campaign innovation to promote SCB among Thai youth which was created and piloted with a small segment of uni...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/13906/ http://journalarticle.ukm.my/13906/ http://journalarticle.ukm.my/13906/1/23612-116199-1-PB.pdf |