Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia

Breastfeeding in public is a bodily issue that is associated with vulgarity and obscenity across cultures in the world. Literature on breastfeeding in public in Malaysia are scarce and this study wants to provide insight into understanding how the Malaysian youth, specifically Malay undergradu...

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Main Authors:	Maria Aloysius, Shariffah Suraya Syed Jamaludin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13264/ http://journalarticle.ukm.my/13264/ http://journalarticle.ukm.my/13264/1/29087-89083-1-PB.pdf

id	ukm-13264
recordtype	eprints
spelling	ukm-132642019-08-08T21:41:42Z http://journalarticle.ukm.my/13264/ Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia Maria Aloysius, Shariffah Suraya Syed Jamaludin, Breastfeeding in public is a bodily issue that is associated with vulgarity and obscenity across cultures in the world. Literature on breastfeeding in public in Malaysia are scarce and this study wants to provide insight into understanding how the Malaysian youth, specifically Malay undergraduates respond towards breastfeeding in public. This qualitative study examines the attitudes and support (acceptance or rejection) among Malay undergraduate students towards breastfeeding in public using the Fredrickson & Robert’s Self Objectification Theory. A sample of 40 Malay undergraduate students, both female and male undergraduates from a Malaysian public university, Universiti Sains Malaysia (USM) were interviewed face to face to determine their attitudes and support towards breastfeeding in public. Braun & Clarke’s thematic analysis were used to develop themes from the data collected from the Malay undergraduates. Seven themes which are discretion, public perception, social taboo, emotions, and hypersexualization of breasts, male gazing and voice of change towards breastfeeding in public were identified. Both Malay female and male undergraduates partially accept breastfeeding in public with discretion. Malay male undergraduates are concerned with the Malaysian public perception towards breastfeeding in public and Malay female undergraduates perceive breasts are sexual objects in comparison to Malay male undergraduates who acknowledge the ‘male gaze’. The support towards breastfeeding in public is more evident among Malay male undergraduates compared to Malay female undergraduates. Breastfeeding in public is perceived as social taboo but Malay undergraduates express the need for better education and exposure on breastfeeding in public. Penerbit Universiti Kebangsaan Malaysia 2018-11 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13264/1/29087-89083-1-PB.pdf Maria Aloysius, and Shariffah Suraya Syed Jamaludin, (2018) Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia. Geografia : Malaysian Journal of Society and Space, 14 (4). pp. 212-224. ISSN 2180-2491 http://ejournals.ukm.my/gmjss/issue/view/1144
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Breastfeeding in public is a bodily issue that is associated with vulgarity and obscenity across cultures in the world. Literature on breastfeeding in public in Malaysia are scarce and this study wants to provide insight into understanding how the Malaysian youth, specifically Malay undergraduates respond towards breastfeeding in public. This qualitative study examines the attitudes and support (acceptance or rejection) among Malay undergraduate students towards breastfeeding in public using the Fredrickson & Robert’s Self Objectification Theory. A sample of 40 Malay undergraduate students, both female and male undergraduates from a Malaysian public university, Universiti Sains Malaysia (USM) were interviewed face to face to determine their attitudes and support towards breastfeeding in public. Braun & Clarke’s thematic analysis were used to develop themes from the data collected from the Malay undergraduates. Seven themes which are discretion, public perception, social taboo, emotions, and hypersexualization of breasts, male gazing and voice of change towards breastfeeding in public were identified. Both Malay female and male undergraduates partially accept breastfeeding in public with discretion. Malay male undergraduates are concerned with the Malaysian public perception towards breastfeeding in public and Malay female undergraduates perceive breasts are sexual objects in comparison to Malay male undergraduates who acknowledge the ‘male gaze’. The support towards breastfeeding in public is more evident among Malay male undergraduates compared to Malay female undergraduates. Breastfeeding in public is perceived as social taboo but Malay undergraduates express the need for better education and exposure on breastfeeding in public.
format	Article
author	Maria Aloysius, Shariffah Suraya Syed Jamaludin,
spellingShingle	Maria Aloysius, Shariffah Suraya Syed Jamaludin, Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia
author_facet	Maria Aloysius, Shariffah Suraya Syed Jamaludin,
author_sort	Maria Aloysius,
title	Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia
title_short	Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia
title_full	Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia
title_fullStr	Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia
title_full_unstemmed	Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia
title_sort	breastfeeding in public: a study of attitudes and perception among malay undergraduates in universiti sains malaysia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/13264/ http://journalarticle.ukm.my/13264/ http://journalarticle.ukm.my/13264/1/29087-89083-1-PB.pdf
first_indexed	2023-09-18T20:04:28Z
last_indexed	2023-09-18T20:04:28Z
_version_	1777407065735561216

Breastfeeding in public: a study of attitudes and perception among Malay undergraduates in Universiti Sains Malaysia

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