Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity

This paper illustrates how meanings from television are negotiated and used in adolescents’ construction of meaning, focussing on cultural identity. This article is not an attempt to generalize Malaysian audiences but aims to explore the process of making meanings and understand the process of negot...

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Main Authors:	Sabariah Mohamed Salleh, Bauer, Thomas A.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13152/ http://journalarticle.ukm.my/13152/ http://journalarticle.ukm.my/13152/1/29425-91945-1-PB.pdf

id	ukm-13152
recordtype	eprints
spelling	ukm-131522019-07-13T11:16:02Z http://journalarticle.ukm.my/13152/ Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity Sabariah Mohamed Salleh, Bauer, Thomas A. This paper illustrates how meanings from television are negotiated and used in adolescents’ construction of meaning, focussing on cultural identity. This article is not an attempt to generalize Malaysian audiences but aims to explore the process of making meanings and understand the process of negotiations young Malaysians go through from watching television in relations to the construction of their cultural identity. Four focus group interviews were held with groups, which are made up of two different socio-economic background, which consist of urban and adolescents living in a big city, and adolescents living in a rural, small town. It was discovered that the activities, which revolves around their engagement with television, plays a part in their construction of meaning. Although studies in activities in the process of meaning making has been quantitative and used to measure effects of watching television, the qualitative approach has provided an additional insight, in which, the activities can be used to explain the inputs or element which assisted these adolescents in their process of engagement with television text. Several activities have been identified which are prominent in the process of engagement with television texts. These include intentionality, selectivity, utilitarianism and orality and these activities are considered as influencing the process of making meanings of television texts. Penerbit Universiti Kebangsaan Malaysia 2018-12 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13152/1/29425-91945-1-PB.pdf Sabariah Mohamed Salleh, and Bauer, Thomas A. (2018) Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (4). pp. 186-197. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1129
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This paper illustrates how meanings from television are negotiated and used in adolescents’ construction of meaning, focussing on cultural identity. This article is not an attempt to generalize Malaysian audiences but aims to explore the process of making meanings and understand the process of negotiations young Malaysians go through from watching television in relations to the construction of their cultural identity. Four focus group interviews were held with groups, which are made up of two different socio-economic background, which consist of urban and adolescents living in a big city, and adolescents living in a rural, small town. It was discovered that the activities, which revolves around their engagement with television, plays a part in their construction of meaning. Although studies in activities in the process of meaning making has been quantitative and used to measure effects of watching television, the qualitative approach has provided an additional insight, in which, the activities can be used to explain the inputs or element which assisted these adolescents in their process of engagement with television text. Several activities have been identified which are prominent in the process of engagement with television texts. These include intentionality, selectivity, utilitarianism and orality and these activities are considered as influencing the process of making meanings of television texts.
format	Article
author	Sabariah Mohamed Salleh, Bauer, Thomas A.
spellingShingle	Sabariah Mohamed Salleh, Bauer, Thomas A. Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity
author_facet	Sabariah Mohamed Salleh, Bauer, Thomas A.
author_sort	Sabariah Mohamed Salleh,
title	Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity
title_short	Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity
title_full	Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity
title_fullStr	Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity
title_full_unstemmed	Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity
title_sort	meaning making: examining malay adolescents’ media text decoding process in constructing cultural identity
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/13152/ http://journalarticle.ukm.my/13152/ http://journalarticle.ukm.my/13152/1/29425-91945-1-PB.pdf
first_indexed	2023-09-18T20:04:13Z
last_indexed	2023-09-18T20:04:13Z
_version_	1777407049984901120

Meaning making: examining Malay adolescents’ media text decoding process in constructing cultural identity

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