Measuring the overall satisfaction of Filipino journalists on public information officers

The Philippine public relations industry’s close connection with journalism has been one of the many riveting subjects’ local researchers want to investigate. On the other hand, the government-run public information office (PIO), an industry functioning almost similarly to public relations, is slowl...

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Main Authors:	Martin, Coren Dianne Paraon, Salvosa, Felipe Francisco II, Exevea, Christine Aura Gracilla, Tome, Pauline Corsame
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13151/ http://journalarticle.ukm.my/13151/ http://journalarticle.ukm.my/13151/1/18737-91936-1-PB.pdf

id	ukm-13151
recordtype	eprints
spelling	ukm-131512019-07-13T11:48:55Z http://journalarticle.ukm.my/13151/ Measuring the overall satisfaction of Filipino journalists on public information officers Martin, Coren Dianne Paraon Salvosa, Felipe Francisco II Exevea, Christine Aura Gracilla Tome, Pauline Corsame The Philippine public relations industry’s close connection with journalism has been one of the many riveting subjects’ local researchers want to investigate. On the other hand, the government-run public information office (PIO), an industry functioning almost similarly to public relations, is slowly attracting scholars’ attention. In recent years, they have seen the PIO’s growing relevance in studying the Philippine press. However, the Public Information Office remains a blind spot in journalism studies, with previous studies focusing on the satisfaction of journalists on public relations practitioners. This paper is an attempt to look at the satisfaction of journalists reporting in department/ministry news beats on the public information officers who circulate news on their mother departments. This satisfaction survey of daily journalists from 12 news beats was based on the SERVQUAL model on service quality of service providers. General findings revealed that journalist-respondents are satisfied with the PIOs’ overall efficiency. Journalists surveyed were more satisfied with their work relationship with PIOs than their provided services. This indicates that the working environment, the amount of press releases and facilities in the public information office, as well as the ways that PIOs interact with journalists, were the strong points of the information offices. Meanwhile, the reliability and empathy dimensions appeared to have lesser influence in journalists’ overall satisfaction. Penerbit Universiti Kebangsaan Malaysia 2018-12 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13151/1/18737-91936-1-PB.pdf Martin, Coren Dianne Paraon and Salvosa, Felipe Francisco II and Exevea, Christine Aura Gracilla and Tome, Pauline Corsame (2018) Measuring the overall satisfaction of Filipino journalists on public information officers. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (4). pp. 168-185. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1129
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The Philippine public relations industry’s close connection with journalism has been one of the many riveting subjects’ local researchers want to investigate. On the other hand, the government-run public information office (PIO), an industry functioning almost similarly to public relations, is slowly attracting scholars’ attention. In recent years, they have seen the PIO’s growing relevance in studying the Philippine press. However, the Public Information Office remains a blind spot in journalism studies, with previous studies focusing on the satisfaction of journalists on public relations practitioners. This paper is an attempt to look at the satisfaction of journalists reporting in department/ministry news beats on the public information officers who circulate news on their mother departments. This satisfaction survey of daily journalists from 12 news beats was based on the SERVQUAL model on service quality of service providers. General findings revealed that journalist-respondents are satisfied with the PIOs’ overall efficiency. Journalists surveyed were more satisfied with their work relationship with PIOs than their provided services. This indicates that the working environment, the amount of press releases and facilities in the public information office, as well as the ways that PIOs interact with journalists, were the strong points of the information offices. Meanwhile, the reliability and empathy dimensions appeared to have lesser influence in journalists’ overall satisfaction.
format	Article
author	Martin, Coren Dianne Paraon Salvosa, Felipe Francisco II Exevea, Christine Aura Gracilla Tome, Pauline Corsame
spellingShingle	Martin, Coren Dianne Paraon Salvosa, Felipe Francisco II Exevea, Christine Aura Gracilla Tome, Pauline Corsame Measuring the overall satisfaction of Filipino journalists on public information officers
author_facet	Martin, Coren Dianne Paraon Salvosa, Felipe Francisco II Exevea, Christine Aura Gracilla Tome, Pauline Corsame
author_sort	Martin, Coren Dianne Paraon
title	Measuring the overall satisfaction of Filipino journalists on public information officers
title_short	Measuring the overall satisfaction of Filipino journalists on public information officers
title_full	Measuring the overall satisfaction of Filipino journalists on public information officers
title_fullStr	Measuring the overall satisfaction of Filipino journalists on public information officers
title_full_unstemmed	Measuring the overall satisfaction of Filipino journalists on public information officers
title_sort	measuring the overall satisfaction of filipino journalists on public information officers
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/13151/ http://journalarticle.ukm.my/13151/ http://journalarticle.ukm.my/13151/1/18737-91936-1-PB.pdf
first_indexed	2023-09-18T20:04:13Z
last_indexed	2023-09-18T20:04:13Z
_version_	1777407049840197632

Measuring the overall satisfaction of Filipino journalists on public information officers

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