Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia

Online Social Networking sites (OSNs) provide Internet users with a useful medium for communication, interaction and collaboration. Reported usage of OSN has pervaded all segments of society irrespective of gender, age, nationality, or educational level. This study provides analysis of how demograph...

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Main Authors:	Sait, Sadiq M., Sattar, Karim A.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13147/ http://journalarticle.ukm.my/13147/ http://journalarticle.ukm.my/13147/1/24797-91771-1-PB.pdf

id	ukm-13147
recordtype	eprints
spelling	ukm-131472019-07-12T22:41:35Z http://journalarticle.ukm.my/13147/ Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia Sait, Sadiq M. Sattar, Karim A. Online Social Networking sites (OSNs) provide Internet users with a useful medium for communication, interaction and collaboration. Reported usage of OSN has pervaded all segments of society irrespective of gender, age, nationality, or educational level. This study provides analysis of how demographic factors affect OSN adoption in the Kingdom of Saudi Arabia. The data represent a nationwide face-to-face survey of over 3000 respondents. Data stratification based on the population distribution across the Kingdom was used to select a portion of the samples from the provinces of the Kingdom. Statistical methods, including descriptive statistical analysis, logistic regression, the measure of association, and chi-square tests, were applied to analyze the data (Haight et al., 2014). OSN variables considered include the extent of usage by younger adults, usage by females, the role of education in the use of OSNs, and the dependence on the use of OSNs on the availability of technology such as mobile Internet. Findings show that education level plays a considerable role for OSN usage, teenagers and young adults use OSN more than others, Saudi nationals use OSN more than expatriates in the Kingdom, and OSN usage depends heavily on the availability of the mobile Internet. Penerbit Universiti Kebangsaan Malaysia 2018-12 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/13147/1/24797-91771-1-PB.pdf Sait, Sadiq M. and Sattar, Karim A. (2018) Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (4). pp. 93-112. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1129
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	Online Social Networking sites (OSNs) provide Internet users with a useful medium for communication, interaction and collaboration. Reported usage of OSN has pervaded all segments of society irrespective of gender, age, nationality, or educational level. This study provides analysis of how demographic factors affect OSN adoption in the Kingdom of Saudi Arabia. The data represent a nationwide face-to-face survey of over 3000 respondents. Data stratification based on the population distribution across the Kingdom was used to select a portion of the samples from the provinces of the Kingdom. Statistical methods, including descriptive statistical analysis, logistic regression, the measure of association, and chi-square tests, were applied to analyze the data (Haight et al., 2014). OSN variables considered include the extent of usage by younger adults, usage by females, the role of education in the use of OSNs, and the dependence on the use of OSNs on the availability of technology such as mobile Internet. Findings show that education level plays a considerable role for OSN usage, teenagers and young adults use OSN more than others, Saudi nationals use OSN more than expatriates in the Kingdom, and OSN usage depends heavily on the availability of the mobile Internet.
format	Article
author	Sait, Sadiq M. Sattar, Karim A.
spellingShingle	Sait, Sadiq M. Sattar, Karim A. Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia
author_facet	Sait, Sadiq M. Sattar, Karim A.
author_sort	Sait, Sadiq M.
title	Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia
title_short	Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia
title_full	Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia
title_fullStr	Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia
title_full_unstemmed	Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia
title_sort	empirical study on use of online social networking sites in the kingdom of saudi arabia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/13147/ http://journalarticle.ukm.my/13147/ http://journalarticle.ukm.my/13147/1/24797-91771-1-PB.pdf
first_indexed	2023-09-18T20:04:12Z
last_indexed	2023-09-18T20:04:12Z
_version_	1777407049245655040

Empirical study on use of online social networking sites in the Kingdom of Saudi Arabia

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