Political engagement on social media as antecedent for political support among voters in Malaysia

The emergence of new media as a result of the development of the internet has made the media a democratic agent of information. In conjunction with the transition of current political culture, society is now more comfortable using social media as a source of political information. This study was con...

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Main Authors:	Ali Salman, Mohammad Agus Yusoff, Mohd Azul Mohamad Salleh, Mohd Yusof Abdullah
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/12248/ http://journalarticle.ukm.my/12248/ http://journalarticle.ukm.my/12248/1/26130-78638-1-PB.pdf

id	ukm-12248
recordtype	eprints
spelling	ukm-122482018-10-26T22:54:36Z http://journalarticle.ukm.my/12248/ Political engagement on social media as antecedent for political support among voters in Malaysia Ali Salman, Mohammad Agus Yusoff, Mohd Azul Mohamad Salleh, Mohd Yusof Abdullah, The emergence of new media as a result of the development of the internet has made the media a democratic agent of information. In conjunction with the transition of current political culture, society is now more comfortable using social media as a source of political information. This study was conducted to identify the impact of social media use on politics in Malaysia and to analyze the level of social media uses in determining the people's pattern of support for political parties and political candidates in Malaysia. This study was conducted using survey questionnaire as the research instrument. A total of 993 respondents consisting of males (46.2%) and females (53.8%) were selected randomly to participate in this study. Among the survey results, almost two-third of the respondents used newspapers (65.5%), followed by social media (63.5%) and television (59.5%) to search and read current political information in Malaysia. The findings also show that respondents agree that social media plays a role and has the advantage of channeling political information (mean = 3.57) compared to conventional media. The respondents agreed that social media helped to enhance the image of candidates and political parties (mean = 3.17) by displaying candidate activity in serving the people (mean = 3.25). This suggests that today's society is very concerned with what is shown on social media on matters involving current politics. Therefore, monitoring of political information shared on social media should be done to ensure that information is free from seditious elements that can diverge unity. Penerbit Universiti Kebangsaan Malaysia 2018 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/12248/1/26130-78638-1-PB.pdf Ali Salman, and Mohammad Agus Yusoff, and Mohd Azul Mohamad Salleh, and Mohd Yusof Abdullah, (2018) Political engagement on social media as antecedent for political support among voters in Malaysia. Jurnal Komunikasi ; Malaysian Journal of Communication, 34 (2). pp. 152-165. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1085
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The emergence of new media as a result of the development of the internet has made the media a democratic agent of information. In conjunction with the transition of current political culture, society is now more comfortable using social media as a source of political information. This study was conducted to identify the impact of social media use on politics in Malaysia and to analyze the level of social media uses in determining the people's pattern of support for political parties and political candidates in Malaysia. This study was conducted using survey questionnaire as the research instrument. A total of 993 respondents consisting of males (46.2%) and females (53.8%) were selected randomly to participate in this study. Among the survey results, almost two-third of the respondents used newspapers (65.5%), followed by social media (63.5%) and television (59.5%) to search and read current political information in Malaysia. The findings also show that respondents agree that social media plays a role and has the advantage of channeling political information (mean = 3.57) compared to conventional media. The respondents agreed that social media helped to enhance the image of candidates and political parties (mean = 3.17) by displaying candidate activity in serving the people (mean = 3.25). This suggests that today's society is very concerned with what is shown on social media on matters involving current politics. Therefore, monitoring of political information shared on social media should be done to ensure that information is free from seditious elements that can diverge unity.
format	Article
author	Ali Salman, Mohammad Agus Yusoff, Mohd Azul Mohamad Salleh, Mohd Yusof Abdullah,
spellingShingle	Ali Salman, Mohammad Agus Yusoff, Mohd Azul Mohamad Salleh, Mohd Yusof Abdullah, Political engagement on social media as antecedent for political support among voters in Malaysia
author_facet	Ali Salman, Mohammad Agus Yusoff, Mohd Azul Mohamad Salleh, Mohd Yusof Abdullah,
author_sort	Ali Salman,
title	Political engagement on social media as antecedent for political support among voters in Malaysia
title_short	Political engagement on social media as antecedent for political support among voters in Malaysia
title_full	Political engagement on social media as antecedent for political support among voters in Malaysia
title_fullStr	Political engagement on social media as antecedent for political support among voters in Malaysia
title_full_unstemmed	Political engagement on social media as antecedent for political support among voters in Malaysia
title_sort	political engagement on social media as antecedent for political support among voters in malaysia
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2018
url	http://journalarticle.ukm.my/12248/ http://journalarticle.ukm.my/12248/ http://journalarticle.ukm.my/12248/1/26130-78638-1-PB.pdf
first_indexed	2023-09-18T20:02:11Z
last_indexed	2023-09-18T20:02:11Z
_version_	1777406922143563776

Political engagement on social media as antecedent for political support among voters in Malaysia

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