The relationship components of communication competence in the direct selling process in Malaysia
The key purpose of this paper is to explore the nature of communication competence in the direct selling context by investigating the case of direct sellers in Malaysia. The growth in direct selling worldwide has a large influence in Malaysia. In 2016, more than 3.9 million people were involved as d...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/11728/ http://journalarticle.ukm.my/11728/ http://journalarticle.ukm.my/11728/1/24426-71676-1-PB.pdf |