The impact of Petronas Independence Day TV Commercials among teenagers

The impact of Petronas Independence Day TV Commercials among teenagers

Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) i...

Full description

Bibliographic Details
Main Authors: Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/11447/
http://journalarticle.ukm.my/11447/
http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf
id ukm-11447
recordtype eprints
spelling ukm-114472018-03-10T01:42:21Z http://journalarticle.ukm.my/11447/ The impact of Petronas Independence Day TV Commercials among teenagers Nur Akma Halili, Md Nagib Padil, Mohd Khairul Azahari Abd Rani, Khairul Anuar Ibrahim, Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) in creating awareness and self-esteem among teenager. Self-esteem among the society is developed with the availability of effective advertisements through the messages and the values embedded in it. Advertisement is a form of communication that is effective in spreading the reflection of the identity, the culture and the society of Malaysia. Meanwhile, TV ads or TV Commercial is the best medium to convey, persuade and can communicate with audience in term of people moral value, human’s lifestyle, attitude, behaviour, culture and etc. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf Nur Akma Halili, and Md Nagib Padil, and Mohd Khairul Azahari Abd Rani, and Khairul Anuar Ibrahim, (2016) The impact of Petronas Independence Day TV Commercials among teenagers. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 11 (1). pp. 243-258. ISSN 1823-884X http://ejournal.ukm.my/ebangi/issue/view/809
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description Advertisements through the use of electronic media such as TV ads are a particularly effective communications tools to convey more effective services to the community. The objective of this research is to examine the Petronas Independence Day TV Commercials as Public Service Announcements (PSA) in creating awareness and self-esteem among teenager. Self-esteem among the society is developed with the availability of effective advertisements through the messages and the values embedded in it. Advertisement is a form of communication that is effective in spreading the reflection of the identity, the culture and the society of Malaysia. Meanwhile, TV ads or TV Commercial is the best medium to convey, persuade and can communicate with audience in term of people moral value, human’s lifestyle, attitude, behaviour, culture and etc.
format Article
author Nur Akma Halili,
Md Nagib Padil,
Mohd Khairul Azahari Abd Rani,
Khairul Anuar Ibrahim,
spellingShingle Nur Akma Halili,
Md Nagib Padil,
Mohd Khairul Azahari Abd Rani,
Khairul Anuar Ibrahim,
The impact of Petronas Independence Day TV Commercials among teenagers
author_facet Nur Akma Halili,
Md Nagib Padil,
Mohd Khairul Azahari Abd Rani,
Khairul Anuar Ibrahim,
author_sort Nur Akma Halili,
title The impact of Petronas Independence Day TV Commercials among teenagers
title_short The impact of Petronas Independence Day TV Commercials among teenagers
title_full The impact of Petronas Independence Day TV Commercials among teenagers
title_fullStr The impact of Petronas Independence Day TV Commercials among teenagers
title_full_unstemmed The impact of Petronas Independence Day TV Commercials among teenagers
title_sort impact of petronas independence day tv commercials among teenagers
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/11447/
http://journalarticle.ukm.my/11447/
http://journalarticle.ukm.my/11447/1/14454-39846-1-SM.pdf
first_indexed 2023-09-18T20:00:23Z
last_indexed 2023-09-18T20:00:23Z
_version_ 1777406808460099584

Similar Items