Online communication and sustainability reporting: the managerial issues

The use of online communication to disclose sustainability efforts is becoming widespread especially in the technological advancement era. It involves communicating any sustainability related information via the internet, particularly on websites. There are managerial issues associated with the init...

Full description

Bibliographic Details
Main Authors:	Nazahah Rahim, Noorain Omar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/11423/ http://journalarticle.ukm.my/11423/ http://journalarticle.ukm.my/11423/1/20894-59715-3-PB.pdf

id	ukm-11423
recordtype	eprints
spelling	ukm-114232018-02-23T10:43:25Z http://journalarticle.ukm.my/11423/ Online communication and sustainability reporting: the managerial issues Nazahah Rahim, Noorain Omar, The use of online communication to disclose sustainability efforts is becoming widespread especially in the technological advancement era. It involves communicating any sustainability related information via the internet, particularly on websites. There are managerial issues associated with the initiative use of online communication for sustainability reporting, even though it brings many benefits to companies in terms of increased transparency, reputation, trust, information accuracy, faster information dissemination and many more. In addition to this, the level of sustainability reporting via online communication is found to be low, which means that this communication method is not well utilized. Therefore, this study aims to uncover the opinions of managers towards using online communication to report sustainability efforts and the managerial issues associated to it. As sustainability reporting is common among public listed companies, 10 semi-structured interviews were conducted with managers of various backgrounds from these companies. The results revealed that the fostering of sustainability reporting via online communication was viewed as a positive effort from the perspective of respondents; however, there were some managerial issues. These issues are categorized as leader’s confidence, personal constraints and external factors. Most reporting and disclosure studies focus on performance metrics and other data driven factors, whereas this study took a different leap in focusing on managers, who are also the corporate players. Hence this study provides a new insight on online communication, focusing on how organizational leaders can have an impact on the setting of sustainability reporting and the dilemmas they are facing. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/11423/1/20894-59715-3-PB.pdf Nazahah Rahim, and Noorain Omar, (2017) Online communication and sustainability reporting: the managerial issues. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (3). pp. 231-249. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1002
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The use of online communication to disclose sustainability efforts is becoming widespread especially in the technological advancement era. It involves communicating any sustainability related information via the internet, particularly on websites. There are managerial issues associated with the initiative use of online communication for sustainability reporting, even though it brings many benefits to companies in terms of increased transparency, reputation, trust, information accuracy, faster information dissemination and many more. In addition to this, the level of sustainability reporting via online communication is found to be low, which means that this communication method is not well utilized. Therefore, this study aims to uncover the opinions of managers towards using online communication to report sustainability efforts and the managerial issues associated to it. As sustainability reporting is common among public listed companies, 10 semi-structured interviews were conducted with managers of various backgrounds from these companies. The results revealed that the fostering of sustainability reporting via online communication was viewed as a positive effort from the perspective of respondents; however, there were some managerial issues. These issues are categorized as leader’s confidence, personal constraints and external factors. Most reporting and disclosure studies focus on performance metrics and other data driven factors, whereas this study took a different leap in focusing on managers, who are also the corporate players. Hence this study provides a new insight on online communication, focusing on how organizational leaders can have an impact on the setting of sustainability reporting and the dilemmas they are facing.
format	Article
author	Nazahah Rahim, Noorain Omar,
spellingShingle	Nazahah Rahim, Noorain Omar, Online communication and sustainability reporting: the managerial issues
author_facet	Nazahah Rahim, Noorain Omar,
author_sort	Nazahah Rahim,
title	Online communication and sustainability reporting: the managerial issues
title_short	Online communication and sustainability reporting: the managerial issues
title_full	Online communication and sustainability reporting: the managerial issues
title_fullStr	Online communication and sustainability reporting: the managerial issues
title_full_unstemmed	Online communication and sustainability reporting: the managerial issues
title_sort	online communication and sustainability reporting: the managerial issues
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2017
url	http://journalarticle.ukm.my/11423/ http://journalarticle.ukm.my/11423/ http://journalarticle.ukm.my/11423/1/20894-59715-3-PB.pdf
first_indexed	2023-09-18T20:00:19Z
last_indexed	2023-09-18T20:00:19Z
_version_	1777406804925349888

Online communication and sustainability reporting: the managerial issues

Similar Items