What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors

The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via co...

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Main Authors:	Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid
Format:	Article
Language:	English
Published:	Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi 2016
Online Access:	http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf

id	ukm-10887
recordtype	eprints
spelling	ukm-108872017-10-29T14:03:47Z http://journalarticle.ukm.my/10887/ What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid, The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via convenience sampling from undergraduate students from public and private universities located in Klang valley and Selangor in Malaysia. Regression analysis was applied to access the relationship between the proposed variables. The findings revealed that all three factors namely, intrinsic motivation, variety of career and introductory unit of marketing course were found to have a statistically significant influence on intention to adopt marketing majoring. Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf Nor Asiah Omar, and Muhamad Azrin Nazri, and Zaleha Yazid, (2016) What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors. Jurnal Personalia Pelajar, 19 (2). pp. 1-7. ISSN 0128-2735 http://www.ukm.my/personalia/publication-category/jilid-2/
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via convenience sampling from undergraduate students from public and private universities located in Klang valley and Selangor in Malaysia. Regression analysis was applied to access the relationship between the proposed variables. The findings revealed that all three factors namely, intrinsic motivation, variety of career and introductory unit of marketing course were found to have a statistically significant influence on intention to adopt marketing majoring.
format	Article
author	Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid,
spellingShingle	Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid, What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
author_facet	Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid,
author_sort	Nor Asiah Omar,
title	What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_short	What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_full	What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_fullStr	What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_full_unstemmed	What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
title_sort	what drives students’ intention to take marketing majoring? an empirical investigation of the critical factors
publisher	Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi
publishDate	2016
url	http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf
first_indexed	2023-09-18T19:58:44Z
last_indexed	2023-09-18T19:58:44Z
_version_	1777406705511956480

What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors

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