What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors
The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi
2016
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| Online Access: | http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf |
| Summary: | The objective of the research is to examine the relationship among intrinsic motivation, variety of career,
introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate
business students in Malaysia. A total 184 questionnaires were collected via convenience sampling from
undergraduate students from public and private universities located in Klang valley and Selangor in Malaysia.
Regression analysis was applied to access the relationship between the proposed variables. The findings revealed
that all three factors namely, intrinsic motivation, variety of career and introductory unit of marketing course
were found to have a statistically significant influence on intention to adopt marketing majoring. |
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