WhatsApp Messenger application among business students in Malaysia – an exploration

WhatsApp Messenger, one of the social media applications on smart phone is gaining popularity as a mode of social interaction recently. Many people, particularly part-time university students,have used this application, not only for daily communication but also for discussion on their academic tas...

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Bibliographic Details
Main Authors: Noor Azuan Hashim, Nor Liza Abdullah, Rosmah Mat Isa, Hawati Janor
Format: Article
Language:English
Published: Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia 2015
Online Access:http://journalarticle.ukm.my/10874/
http://journalarticle.ukm.my/10874/
http://journalarticle.ukm.my/10874/1/Noor-Azuan-Hashim.pdf