What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; ho...

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Main Authors:	Toh, Steven Teong-Jin, Tan, Cheng Ling, Yeo, Sook Fern
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf

id	ukm-10834
recordtype	eprints
spelling	ukm-108342017-10-11T08:06:45Z http://journalarticle.ukm.my/10834/ What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf Toh, Steven Teong-Jin and Tan, Cheng Ling and Yeo, Sook Fern (2016) What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan. Jurnal Pengurusan, 48 . pp. 201-217. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/883
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan.
format	Article
author	Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern
spellingShingle	Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
author_facet	Toh, Steven Teong-Jin Tan, Cheng Ling Yeo, Sook Fern
author_sort	Toh, Steven Teong-Jin
title	What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_short	What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_full	What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_fullStr	What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_full_unstemmed	What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan
title_sort	what are the attractiveness aspects that influence customer loyalty to homestays? a study in taiwan
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/ http://journalarticle.ukm.my/10834/1/12155-48615-1-PB.pdf
first_indexed	2023-09-18T19:58:37Z
last_indexed	2023-09-18T19:58:37Z
_version_	1777406697752494080

What are the attractiveness aspects that influence customer loyalty to homestays? A study in Taiwan

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