Green advertising appeal and consumer purchase intention

This study investigates the influences of various types of green message (self-benefit and other-benefit appeals) on consumers’ green purchase intentions among Malaysians and Iranians. In particular, this study examines whether the type of appeal affects consumers’ purchase intentions differently, a...

Full description

Bibliographic Details
Main Authors: Tih, Siohong, Chan, Kuan-Thye, Amin Ansary, Ali Ahmed
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10818/
http://journalarticle.ukm.my/10818/
http://journalarticle.ukm.my/10818/1/11598-48423-1-PB.pdf