Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives

The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be cli...

Full description

Bibliographic Details
Main Authors:	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/1/11107-39656-1-PB.pdf

id	ukm-10691
recordtype	eprints
spelling	ukm-106912017-10-01T23:57:31Z http://journalarticle.ukm.my/10691/ Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M., The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be clichéd, but in places where news of war, terrorism, diseases, violence, and conflicts usually prevail, respite from tumultuous realities of the world can often be found in popular TV fiction. Here, we study three popular Malay TV fiction, Julia, On Dhia, and Adam & Hawa to examine how TV fiction viewers relate to them through personal narratives and focus group interviews. Through their voices, we reveal that despite TV fiction viewers’ constant preoccupation with Western-imposed globalization, the TV fiction set against the backdrop of globalization can encourage the viewers to re-route their ways to re-discover their imaginary ‘good old days’ that are often dismissed, neglected or forgotten. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10691/1/11107-39656-1-PB.pdf Mohd Muzhafar Idrus, and Ruzy Suliza Hashim, and Raihanah M. M., (2016) Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives. 3L; Language,Linguistics and Literature,The Southeast Asian Journal of English Language Studies., 22 (2). pp. 31-48. ISSN 0128-5157 http://ejournal.ukm.my/3l/issue/view/807
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	The proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience’s attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be clichéd, but in places where news of war, terrorism, diseases, violence, and conflicts usually prevail, respite from tumultuous realities of the world can often be found in popular TV fiction. Here, we study three popular Malay TV fiction, Julia, On Dhia, and Adam & Hawa to examine how TV fiction viewers relate to them through personal narratives and focus group interviews. Through their voices, we reveal that despite TV fiction viewers’ constant preoccupation with Western-imposed globalization, the TV fiction set against the backdrop of globalization can encourage the viewers to re-route their ways to re-discover their imaginary ‘good old days’ that are often dismissed, neglected or forgotten.
format	Article
author	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.,
spellingShingle	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M., Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
author_facet	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah M. M.,
author_sort	Mohd Muzhafar Idrus,
title	Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
title_short	Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
title_full	Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
title_fullStr	Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
title_full_unstemmed	Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives
title_sort	globalization, re-discovery of the malay ‘local,' and popular tv fiction through audience narratives
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2016
url	http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/ http://journalarticle.ukm.my/10691/1/11107-39656-1-PB.pdf
first_indexed	2023-09-18T19:58:13Z
last_indexed	2023-09-18T19:58:13Z
_version_	1777406672354934784

Globalization, re-discovery of the Malay ‘local,' and popular TV fiction through audience narratives

Similar Items