The agenda setting function of English newspapers during the 13th General Election

It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content anal...

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Main Authors:	Chang, Peng Kee, Ali Salman, Kho, Suet Ni, Mohd Rizal Mohd Yaakop, Adisa, Rasaq M., Ong, Choong Hoong
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10565/ http://journalarticle.ukm.my/10565/ http://journalarticle.ukm.my/10565/1/19086-54090-2-PB.pdf

id	ukm-10565
recordtype	eprints
spelling	ukm-105652017-07-12T00:33:13Z http://journalarticle.ukm.my/10565/ The agenda setting function of English newspapers during the 13th General Election Chang, Peng Kee Ali Salman, Kho, Suet Ni Mohd Rizal Mohd Yaakop, Adisa, Rasaq M. Ong, Choong Hoong It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10565/1/19086-54090-2-PB.pdf Chang, Peng Kee and Ali Salman, and Kho, Suet Ni and Mohd Rizal Mohd Yaakop, and Adisa, Rasaq M. and Ong, Choong Hoong (2017) The agenda setting function of English newspapers during the 13th General Election. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (2). pp. 27-39. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/905
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.
format	Article
author	Chang, Peng Kee Ali Salman, Kho, Suet Ni Mohd Rizal Mohd Yaakop, Adisa, Rasaq M. Ong, Choong Hoong
spellingShingle	Chang, Peng Kee Ali Salman, Kho, Suet Ni Mohd Rizal Mohd Yaakop, Adisa, Rasaq M. Ong, Choong Hoong The agenda setting function of English newspapers during the 13th General Election
author_facet	Chang, Peng Kee Ali Salman, Kho, Suet Ni Mohd Rizal Mohd Yaakop, Adisa, Rasaq M. Ong, Choong Hoong
author_sort	Chang, Peng Kee
title	The agenda setting function of English newspapers during the 13th General Election
title_short	The agenda setting function of English newspapers during the 13th General Election
title_full	The agenda setting function of English newspapers during the 13th General Election
title_fullStr	The agenda setting function of English newspapers during the 13th General Election
title_full_unstemmed	The agenda setting function of English newspapers during the 13th General Election
title_sort	agenda setting function of english newspapers during the 13th general election
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2017
url	http://journalarticle.ukm.my/10565/ http://journalarticle.ukm.my/10565/ http://journalarticle.ukm.my/10565/1/19086-54090-2-PB.pdf
first_indexed	2023-09-18T19:57:50Z
last_indexed	2023-09-18T19:57:50Z
_version_	1777406648660262912

The agenda setting function of English newspapers during the 13th General Election

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