Agenda setting: probing the issues during the 13th general election

This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different metho...

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Main Author:	Syed Arabi Idid
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10563/ http://journalarticle.ukm.my/10563/ http://journalarticle.ukm.my/10563/1/19083-54366-2-PB.pdf

id	ukm-10563
recordtype	eprints
spelling	ukm-105632017-07-12T00:37:18Z http://journalarticle.ukm.my/10563/ Agenda setting: probing the issues during the 13th general election Syed Arabi Idid, This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different methodologies and issues. The theory postulates that people were simply led to think about the agenda as set by the media. The salience of the media agenda would then be reflected as the people agenda, measured through rank correlation. With the emergence of technologies, questions arise among scholars about whether the theory on Agenda Setting would remain viable in later years and whether people would continue to obtain their news from a given number of media outlets, given the range of new media channels being made available over the years. The discussion of this study contributes to a better understanding of agenda setting in current Malaysian media landscape. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10563/1/19083-54366-2-PB.pdf Syed Arabi Idid, (2017) Agenda setting: probing the issues during the 13th general election. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (2). pp. 1-12. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/905
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	This study discusses the development of agenda setting and its application in political communication especially in general elections in Malaysia. The vast majority of studies on Agenda Setting have found widespread support for a media influence on issue salience despite studies used different methodologies and issues. The theory postulates that people were simply led to think about the agenda as set by the media. The salience of the media agenda would then be reflected as the people agenda, measured through rank correlation. With the emergence of technologies, questions arise among scholars about whether the theory on Agenda Setting would remain viable in later years and whether people would continue to obtain their news from a given number of media outlets, given the range of new media channels being made available over the years. The discussion of this study contributes to a better understanding of agenda setting in current Malaysian media landscape.
format	Article
author	Syed Arabi Idid,
spellingShingle	Syed Arabi Idid, Agenda setting: probing the issues during the 13th general election
author_facet	Syed Arabi Idid,
author_sort	Syed Arabi Idid,
title	Agenda setting: probing the issues during the 13th general election
title_short	Agenda setting: probing the issues during the 13th general election
title_full	Agenda setting: probing the issues during the 13th general election
title_fullStr	Agenda setting: probing the issues during the 13th general election
title_full_unstemmed	Agenda setting: probing the issues during the 13th general election
title_sort	agenda setting: probing the issues during the 13th general election
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2017
url	http://journalarticle.ukm.my/10563/ http://journalarticle.ukm.my/10563/ http://journalarticle.ukm.my/10563/1/19083-54366-2-PB.pdf
first_indexed	2023-09-18T19:57:50Z
last_indexed	2023-09-18T19:57:50Z
_version_	1777406648380293120

Agenda setting: probing the issues during the 13th general election

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