Validating the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among youth in Thailand
This study aims to validate the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among Thai youth by using a quantitative research with 1,000 undergraduate students aged 18-24 years old in Thailand. A second-order confirmatory factor analysis wa...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2017
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| Online Access: | http://journalarticle.ukm.my/10538/ http://journalarticle.ukm.my/10538/ http://journalarticle.ukm.my/10538/1/17156-48631-3-PB.pdf |