Consumer’s perceived communicational risks in predicting internet-based shopping intention

It is widely known in the related literature that consumer’s perceived communicational risks act as a chief barrier to their online purchase decision. Though, in such regards, few of the most recent text focused precisely towards a modified fact that the consumer’s shopping intention may depend on t...

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Main Authors:	Bashir, Shahid, Aslam, Manan, Faridah Ibrahim, Kamaljeet Kaur
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2017
Online Access:	http://journalarticle.ukm.my/10531/ http://journalarticle.ukm.my/10531/ http://journalarticle.ukm.my/10531/1/17166-48651-2-PB.pdf

id	ukm-10531
recordtype	eprints
spelling	ukm-105312017-07-11T08:30:29Z http://journalarticle.ukm.my/10531/ Consumer’s perceived communicational risks in predicting internet-based shopping intention Bashir, Shahid Aslam, Manan Faridah Ibrahim, Kamaljeet Kaur, It is widely known in the related literature that consumer’s perceived communicational risks act as a chief barrier to their online purchase decision. Though, in such regards, few of the most recent text focused precisely towards a modified fact that the consumer’s shopping intention may depend on their perceived communicational risks in an online trade. Still, a very little attention has been kept to this precise concept leaving an academic gap. This research aims to contribute towards closing the research issue as such. By gathering data through existing literature, the researchers probe into the total force. The findings uncovered that the global web vendors’ efforts to lessen certain types of communicational risks such as performance, financial, psychological and time will improve consumers’ intentions to purchase online. Consequently, the future researches are recommended to be undertaken in order to explore and refine the measurement scales used to measure perceived communicational risk and online purchase intention. Moreover, a longitudinal study is also recommended to discover how the consumers’ behavioral intention toward Internet changes over time due to the rapid development of this communicational technology. Penerbit Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10531/1/17166-48651-2-PB.pdf Bashir, Shahid and Aslam, Manan and Faridah Ibrahim, and Kamaljeet Kaur, (2017) Consumer’s perceived communicational risks in predicting internet-based shopping intention. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (1). pp. 17-31. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/901
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Kebangasaan Malaysia
building	UKM Institutional Repository
collection	Online Access
language	English
description	It is widely known in the related literature that consumer’s perceived communicational risks act as a chief barrier to their online purchase decision. Though, in such regards, few of the most recent text focused precisely towards a modified fact that the consumer’s shopping intention may depend on their perceived communicational risks in an online trade. Still, a very little attention has been kept to this precise concept leaving an academic gap. This research aims to contribute towards closing the research issue as such. By gathering data through existing literature, the researchers probe into the total force. The findings uncovered that the global web vendors’ efforts to lessen certain types of communicational risks such as performance, financial, psychological and time will improve consumers’ intentions to purchase online. Consequently, the future researches are recommended to be undertaken in order to explore and refine the measurement scales used to measure perceived communicational risk and online purchase intention. Moreover, a longitudinal study is also recommended to discover how the consumers’ behavioral intention toward Internet changes over time due to the rapid development of this communicational technology.
format	Article
author	Bashir, Shahid Aslam, Manan Faridah Ibrahim, Kamaljeet Kaur,
spellingShingle	Bashir, Shahid Aslam, Manan Faridah Ibrahim, Kamaljeet Kaur, Consumer’s perceived communicational risks in predicting internet-based shopping intention
author_facet	Bashir, Shahid Aslam, Manan Faridah Ibrahim, Kamaljeet Kaur,
author_sort	Bashir, Shahid
title	Consumer’s perceived communicational risks in predicting internet-based shopping intention
title_short	Consumer’s perceived communicational risks in predicting internet-based shopping intention
title_full	Consumer’s perceived communicational risks in predicting internet-based shopping intention
title_fullStr	Consumer’s perceived communicational risks in predicting internet-based shopping intention
title_full_unstemmed	Consumer’s perceived communicational risks in predicting internet-based shopping intention
title_sort	consumer’s perceived communicational risks in predicting internet-based shopping intention
publisher	Penerbit Universiti Kebangsaan Malaysia
publishDate	2017
url	http://journalarticle.ukm.my/10531/ http://journalarticle.ukm.my/10531/ http://journalarticle.ukm.my/10531/1/17166-48651-2-PB.pdf
first_indexed	2023-09-18T19:57:43Z
last_indexed	2023-09-18T19:57:43Z
_version_	1777406640772874240

Consumer’s perceived communicational risks in predicting internet-based shopping intention

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