Professional values, ethics, and professionalism of public relations practitioners
This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned....
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Penerbit Universiti Kebangsaan Malaysia
2016
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ukm-104792017-07-05T08:57:12Z http://journalarticle.ukm.my/10479/ Professional values, ethics, and professionalism of public relations practitioners Idid, Syed Arabi Mohammed Fadel Arandas, This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10479/1/14781-40778-1-SM.pdf Idid, Syed Arabi and Mohammed Fadel Arandas, (2016) Professional values, ethics, and professionalism of public relations practitioners. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (1). pp. 1-19. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/818 |
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Digital Repository |
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Local University |
institution |
Universiti Kebangasaan Malaysia |
building |
UKM Institutional Repository |
collection |
Online Access |
language |
English |
description |
This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice. |
format |
Article |
author |
Idid, Syed Arabi Mohammed Fadel Arandas, |
spellingShingle |
Idid, Syed Arabi Mohammed Fadel Arandas, Professional values, ethics, and professionalism of public relations practitioners |
author_facet |
Idid, Syed Arabi Mohammed Fadel Arandas, |
author_sort |
Idid, Syed Arabi |
title |
Professional values, ethics, and professionalism of public relations practitioners |
title_short |
Professional values, ethics, and professionalism of public relations practitioners |
title_full |
Professional values, ethics, and professionalism of public relations practitioners |
title_fullStr |
Professional values, ethics, and professionalism of public relations practitioners |
title_full_unstemmed |
Professional values, ethics, and professionalism of public relations practitioners |
title_sort |
professional values, ethics, and professionalism of public relations practitioners |
publisher |
Penerbit Universiti Kebangsaan Malaysia |
publishDate |
2016 |
url |
http://journalarticle.ukm.my/10479/ http://journalarticle.ukm.my/10479/ http://journalarticle.ukm.my/10479/1/14781-40778-1-SM.pdf |
first_indexed |
2023-09-18T19:57:33Z |
last_indexed |
2023-09-18T19:57:33Z |
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1777406630292357120 |