Professional values, ethics, and professionalism of public relations practitioners

This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned....

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Main Authors: Idid, Syed Arabi, Mohammed Fadel Arandas
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2016
Online Access:http://journalarticle.ukm.my/10479/
http://journalarticle.ukm.my/10479/
http://journalarticle.ukm.my/10479/1/14781-40778-1-SM.pdf
id ukm-10479
recordtype eprints
spelling ukm-104792017-07-05T08:57:12Z http://journalarticle.ukm.my/10479/ Professional values, ethics, and professionalism of public relations practitioners Idid, Syed Arabi Mohammed Fadel Arandas, This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice. Penerbit Universiti Kebangsaan Malaysia 2016 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/10479/1/14781-40778-1-SM.pdf Idid, Syed Arabi and Mohammed Fadel Arandas, (2016) Professional values, ethics, and professionalism of public relations practitioners. Jurnal Komunikasi ; Malaysian Journal of Communication, 32 (1). pp. 1-19. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/818
repository_type Digital Repository
institution_category Local University
institution Universiti Kebangasaan Malaysia
building UKM Institutional Repository
collection Online Access
language English
description This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice.
format Article
author Idid, Syed Arabi
Mohammed Fadel Arandas,
spellingShingle Idid, Syed Arabi
Mohammed Fadel Arandas,
Professional values, ethics, and professionalism of public relations practitioners
author_facet Idid, Syed Arabi
Mohammed Fadel Arandas,
author_sort Idid, Syed Arabi
title Professional values, ethics, and professionalism of public relations practitioners
title_short Professional values, ethics, and professionalism of public relations practitioners
title_full Professional values, ethics, and professionalism of public relations practitioners
title_fullStr Professional values, ethics, and professionalism of public relations practitioners
title_full_unstemmed Professional values, ethics, and professionalism of public relations practitioners
title_sort professional values, ethics, and professionalism of public relations practitioners
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2016
url http://journalarticle.ukm.my/10479/
http://journalarticle.ukm.my/10479/
http://journalarticle.ukm.my/10479/1/14781-40778-1-SM.pdf
first_indexed 2023-09-18T19:57:33Z
last_indexed 2023-09-18T19:57:33Z
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