Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron

Banking industry in Malaysia are now providing a wide range of services and investing a large amount of money in marketing strategies and promotional activities in order to attract and retain customer. In this competitive market, it is imperative that banks be aware of the factors or determinants t...

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Main Authors:	Daud, Shahreena, Abu Yazid, Zarinah, Naziron, Nur Asyira
Format:	Research Reports
Language:	English
Published:	Research Management Institute (RMI) 2012
Subjects:	Acceptances Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/9641/ http://ir.uitm.edu.my/id/eprint/9641/1/LP_NUR%20ASYIRA%20NAZIRON%2012_10.pdf

id	uitm-9641
recordtype	eprints
spelling	uitm-96412018-11-14T09:17:28Z http://ir.uitm.edu.my/id/eprint/9641/ Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron Daud, Shahreena Abu Yazid, Zarinah Naziron, Nur Asyira Acceptances Malaysia Malaysia Banking industry in Malaysia are now providing a wide range of services and investing a large amount of money in marketing strategies and promotional activities in order to attract and retain customer. In this competitive market, it is imperative that banks be aware of the factors or determinants that their customer consider important when selecting a bank. This study will investigate the selection criteria employed by undergraduates in UiTM Melaka, how these criteria are prioritized according to their importance and also to examine the different of bank selection criteria among gender. In analyzing the data, this study relied on 30 selection factors from Almossawi (2001) and used Varimax rotation factor as a tools. The result from the survey on 207 undergraduates indicated that they ranked 24 hours availability of ATM ( Automated teller machine) service as the most important criteria, meanwhile banks open during Friday prayer was given the lowest ranking. Based from gender, male indicated that availability of ATM in several locations as the most important criteria while female indicated that 24 hours availability of ATM service as the most important determinant too. Both gender agreed that bank opens during Friday prayer was the lowest ranking. Seven factors group were developed from factor analysis. Since undergraduates are among the potential customer for bank industry, it is recommended that banks should focus on financial benefits, location and facilities as their strategies in order to attract new customer. Furthermore, recommendation for future research have also been put forth in this study. Research Management Institute (RMI) 2012 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/9641/1/LP_NUR%20ASYIRA%20NAZIRON%2012_10.pdf Daud, Shahreena and Abu Yazid, Zarinah and Naziron, Nur Asyira (2012) Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron. [Research Reports] (Submitted)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Acceptances Malaysia Malaysia
spellingShingle	Acceptances Malaysia Malaysia Daud, Shahreena Abu Yazid, Zarinah Naziron, Nur Asyira Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
description	Banking industry in Malaysia are now providing a wide range of services and investing a large amount of money in marketing strategies and promotional activities in order to attract and retain customer. In this competitive market, it is imperative that banks be aware of the factors or determinants that their customer consider important when selecting a bank. This study will investigate the selection criteria employed by undergraduates in UiTM Melaka, how these criteria are prioritized according to their importance and also to examine the different of bank selection criteria among gender. In analyzing the data, this study relied on 30 selection factors from Almossawi (2001) and used Varimax rotation factor as a tools. The result from the survey on 207 undergraduates indicated that they ranked 24 hours availability of ATM ( Automated teller machine) service as the most important criteria, meanwhile banks open during Friday prayer was given the lowest ranking. Based from gender, male indicated that availability of ATM in several locations as the most important criteria while female indicated that 24 hours availability of ATM service as the most important determinant too. Both gender agreed that bank opens during Friday prayer was the lowest ranking. Seven factors group were developed from factor analysis. Since undergraduates are among the potential customer for bank industry, it is recommended that banks should focus on financial benefits, location and facilities as their strategies in order to attract new customer. Furthermore, recommendation for future research have also been put forth in this study.
format	Research Reports
author	Daud, Shahreena Abu Yazid, Zarinah Naziron, Nur Asyira
author_facet	Daud, Shahreena Abu Yazid, Zarinah Naziron, Nur Asyira
author_sort	Daud, Shahreena
title	Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
title_short	Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
title_full	Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
title_fullStr	Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
title_full_unstemmed	Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron
title_sort	bank selection criteria employed by undergraduates in malaysia / shahreena daud, zarinah abu yazid and nur asyira naziron
publisher	Research Management Institute (RMI)
publishDate	2012
url	http://ir.uitm.edu.my/id/eprint/9641/ http://ir.uitm.edu.my/id/eprint/9641/1/LP_NUR%20ASYIRA%20NAZIRON%2012_10.pdf
first_indexed	2023-09-18T22:47:44Z
last_indexed	2023-09-18T22:47:44Z
_version_	1777417337626951680

Bank selection criteria employed by undergraduates in Malaysia / Shahreena Daud, Zarinah Abu Yazid and Nur Asyira Naziron

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