Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram

The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence t...

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Main Authors:	Mukhtaram, Shamsuddin, Radmand, Leila
Format:	Article
Published:	Faculty of Business Management 2013
Online Access:	http://ir.uitm.edu.my/id/eprint/8728/

id	uitm-8728
recordtype	eprints
spelling	uitm-87282019-10-23T06:56:33Z http://ir.uitm.edu.my/id/eprint/8728/ Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram Mukhtaram, Shamsuddin Radmand, Leila The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence to the argument that strategic orientations are crucial towards the pre-purchase satisfaction and the service profit chain of MLM companies. In particular, market orientation was found to have significant impacts on pre-purchase satisfaction, internal customer orientation, employee motivation and customer commitment. Additionally, pre-purchase satisfaction was found to have significant relationships with customer commitment. Faculty of Business Management 2013 Article NonPeerReviewed Mukhtaram, Shamsuddin and Radmand, Leila (2013) Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram. Business and Management Quarterly Review (BMQR), 4 (1). pp. 1-21. ISSN 2180-2777
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
description	The purpose of this study is primarily to examine the effects of the top management behaviour on the levels of pre-purchase satisfaction and the service profit chain of MLM companies. The sampling size was 453 independent distributors of 25 MLM companies. This study has provided empirical evidence to the argument that strategic orientations are crucial towards the pre-purchase satisfaction and the service profit chain of MLM companies. In particular, market orientation was found to have significant impacts on pre-purchase satisfaction, internal customer orientation, employee motivation and customer commitment. Additionally, pre-purchase satisfaction was found to have significant relationships with customer commitment.
format	Article
author	Mukhtaram, Shamsuddin Radmand, Leila
spellingShingle	Mukhtaram, Shamsuddin Radmand, Leila Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
author_facet	Mukhtaram, Shamsuddin Radmand, Leila
author_sort	Mukhtaram, Shamsuddin
title	Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
title_short	Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
title_full	Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
title_fullStr	Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
title_full_unstemmed	Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram
title_sort	determinants and outcomes of strategic orientations : empirical evidence from multilevel marketing (mlm) industry of malaysia / leila radmand and shamsuddin mukhtaram
publisher	Faculty of Business Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/8728/
first_indexed	2023-09-18T22:47:24Z
last_indexed	2023-09-18T22:47:24Z
_version_	1777417316978393088

Determinants and outcomes of strategic orientations : empirical evidence from MultiLevel Marketing (MLM) industry of Malaysia / Leila Radmand and Shamsuddin Mukhtaram

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