Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and im...
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| Format: | Article |
| Language: | English |
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Faculty of Architecture, Planning and Surveying
2011
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| Online Access: | http://ir.uitm.edu.my/id/eprint/8674/ http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf |
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uitm-8674 |
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eprints |
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uitm-86742017-08-30T03:47:41Z http://ir.uitm.edu.my/id/eprint/8674/ Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz Zainal Abidin, Nor Aishah Zaha Malaysia Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and improves the store’s image. This paper will critically analyse the application of window display at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window display works in conveying product meaning, value and quality correctly towards youth consumer, while assisting in improving meaning transfer that leads to strategic merchandising messages and sales. Faculty of Architecture, Planning and Surveying 2011 Article NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf Zainal Abidin, Nor Aishah Zaha (2011) Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz. Asian Journal Of Environment-Behaviour Studies, 2 (5). pp. 57-66. ISSN 1394-0384 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Universiti Teknologi MARA |
| building |
UiTM Institutional Repository |
| collection |
Online Access |
| language |
English |
| topic |
Malaysia |
| spellingShingle |
Malaysia Zainal Abidin, Nor Aishah Zaha Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz |
| description |
Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and improves the store’s image. This paper will critically analyse the application of window display at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window display works in conveying product meaning, value and quality correctly towards youth consumer, while assisting in improving meaning transfer that leads to strategic merchandising messages and sales. |
| format |
Article |
| author |
Zainal Abidin, Nor Aishah Zaha |
| author_facet |
Zainal Abidin, Nor Aishah Zaha |
| author_sort |
Zainal Abidin, Nor Aishah Zaha |
| title |
Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz |
| title_short |
Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz |
| title_full |
Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz |
| title_fullStr |
Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz |
| title_full_unstemmed |
Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz |
| title_sort |
popular contemporary window display composition and its influences on youths in malaysia / nor aishah zaha zainal abidin and azlaini haji abdul aziz |
| publisher |
Faculty of Architecture, Planning and Surveying |
| publishDate |
2011 |
| url |
http://ir.uitm.edu.my/id/eprint/8674/ http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf |
| first_indexed |
2023-09-18T22:47:22Z |
| last_indexed |
2023-09-18T22:47:22Z |
| _version_ |
1777417314494316544 |