A study on the effectiveness of promotion activities towards attracting more shoppers to star parade shopping center / Siti Munirah Abdul Manap
Not everybody knows what is shopping center. Most people will think that, it is a place that have many shops and have one or two big supermarket or departmental store or worst of all, many people think that shopping center is the departmental store or supermarket or hypermarket itself! Shopping cent...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1998
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| Online Access: | http://ir.uitm.edu.my/id/eprint/653/ http://ir.uitm.edu.my/id/eprint/653/1/PPb_SITI%20MUNIRAH%20ABDUL%20MANAP%20BM%2098_5%20P01.pdf |