Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail

Photograph' to an extent is very close to visual representation, which consists of a part of an act of seeing which establishes places and subject matters in the surrounding world. What does visual really mean? Flow is visual measured? As an observer, how can we define whether the message and t...

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Bibliographic Details
Main Author:	Hj Ismail, Adzrool Idzwan
Format:	Thesis
Language:	English
Published:	2010
Subjects:	TR Photography Applied photography
Online Access:	http://ir.uitm.edu.my/id/eprint/5612/ http://ir.uitm.edu.my/id/eprint/5612/1/TP_ADZROOL%20IDZWAN%20HJ%20ISMAIL%20AD%2010_5%201.pdf

id	uitm-5612
recordtype	eprints
spelling	uitm-56122016-11-26T08:33:41Z http://ir.uitm.edu.my/id/eprint/5612/ Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail Hj Ismail, Adzrool Idzwan TR Photography Applied photography Photograph' to an extent is very close to visual representation, which consists of a part of an act of seeing which establishes places and subject matters in the surrounding world. What does visual really mean? Flow is visual measured? As an observer, how can we define whether the message and the meaning of a particular visual is delivered and understood along with the information it carries? Those three questions revolve the situation especially with the rapid growth of technology, which contributes to the development of human knowledge especially in the art industries. This thesis looks at the problems in understanding photography imageries and their impact in photography competition in Malaysia. It explores objective measurement of effective message through photograph among the public. These researches involve 3 different group of respondent. The first group is a general public in Klang Valley, the second group is a group of student from High Institute of Learning with Art & Design background, and the third group is a group of student from High Institute of Learning without Art & Design background. There are two levels of the research process: exploratory study and the descriptive study. The exploratory research is conducted to clarify unclear problems and is useful when research questions are not clear. Exploratory research was conducted by analyzing any existing studies on the subject, interviewed, unstructured focus group, by talking to experts, and also by informal investigation of the situation. In the pursuit to integrate the theories of sensual and perceptual process, two different approaches have been developed; subjective approach and objective approach to set up the effective instrument to achieve the aims and objective of this research. 2010 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/5612/1/TP_ADZROOL%20IDZWAN%20HJ%20ISMAIL%20AD%2010_5%201.pdf Hj Ismail, Adzrool Idzwan (2010) Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail. PhD thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	TR Photography Applied photography
spellingShingle	TR Photography Applied photography Hj Ismail, Adzrool Idzwan Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail
description	Photograph' to an extent is very close to visual representation, which consists of a part of an act of seeing which establishes places and subject matters in the surrounding world. What does visual really mean? Flow is visual measured? As an observer, how can we define whether the message and the meaning of a particular visual is delivered and understood along with the information it carries? Those three questions revolve the situation especially with the rapid growth of technology, which contributes to the development of human knowledge especially in the art industries. This thesis looks at the problems in understanding photography imageries and their impact in photography competition in Malaysia. It explores objective measurement of effective message through photograph among the public. These researches involve 3 different group of respondent. The first group is a general public in Klang Valley, the second group is a group of student from High Institute of Learning with Art & Design background, and the third group is a group of student from High Institute of Learning without Art & Design background. There are two levels of the research process: exploratory study and the descriptive study. The exploratory research is conducted to clarify unclear problems and is useful when research questions are not clear. Exploratory research was conducted by analyzing any existing studies on the subject, interviewed, unstructured focus group, by talking to experts, and also by informal investigation of the situation. In the pursuit to integrate the theories of sensual and perceptual process, two different approaches have been developed; subjective approach and objective approach to set up the effective instrument to achieve the aims and objective of this research.
format	Thesis
author	Hj Ismail, Adzrool Idzwan
author_facet	Hj Ismail, Adzrool Idzwan
author_sort	Hj Ismail, Adzrool Idzwan
title	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail
title_short	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail
title_full	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail
title_fullStr	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail
title_full_unstemmed	Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail
title_sort	objective measurement of effective message through photograph among the public / adzrool idzwan hj ismail
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/5612/ http://ir.uitm.edu.my/id/eprint/5612/1/TP_ADZROOL%20IDZWAN%20HJ%20ISMAIL%20AD%2010_5%201.pdf
first_indexed	2023-09-18T22:47:10Z
last_indexed	2023-09-18T22:47:10Z
_version_	1777417301754118144

Objective measurement of effective message through photograph among the public / Adzrool Idzwan Hj Ismail

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