Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah

This paper explores usage and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users in this new milieu. The research qu...

Full description

Bibliographic Details
Main Authors:	Riza Ayu, A.R., Abrizah, A.
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	Library Science. Information Science
Online Access:	http://ir.uitm.edu.my/id/eprint/3940/ http://ir.uitm.edu.my/id/eprint/3940/1/K_A.R.%20RIZA%20AYU%20A-LIEP%20IM%2011.pdf

id	uitm-3940
recordtype	eprints
spelling	uitm-39402019-06-21T03:20:56Z http://ir.uitm.edu.my/id/eprint/3940/ Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah Riza Ayu, A.R. Abrizah, A. Library Science. Information Science This paper explores usage and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users in this new milieu. The research questions guiding this study are as follows: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries?(b) What information that Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries‘ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only 3 libraries are fully utilizing their Facebook page and they have been identified as ―Skaters‖ based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users. 2011 Conference or Workshop Item PeerReviewed text en http://ir.uitm.edu.my/id/eprint/3940/1/K_A.R.%20RIZA%20AYU%20A-LIEP%20IM%2011.pdf Riza Ayu, A.R. and Abrizah, A. (2011) Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah. In: Proceedings of the Asia-Pacific Conference On Library & Information Education & Practice 2011 (A-LIEP2011), 22-24 June 2011, Putrajaya, Malaysia.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Library Science. Information Science
spellingShingle	Library Science. Information Science Riza Ayu, A.R. Abrizah, A. Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah
description	This paper explores usage and application of Facebook among Malaysian academic libraries in order to provide academic libraries with ideas for best practices in using social networking sites to better profile themselves and communicate effectively with their users in this new milieu. The research questions guiding this study are as follows: (a) What are the extent and nature of institutional Facebook use by Malaysian academic libraries?(b) What information that Malaysian academic libraries deliver through Facebook page? This study employs content analysis to examine current uses of the library Facebook page. A checkpoint was developed to analyze the libraries‘ usage and application of Facebook page. A total of 14 academic libraries in Malaysia are using Facebook page as part of their services to users. However only 3 libraries are fully utilizing their Facebook page and they have been identified as ―Skaters‖ based on the 8-S Framework of Category Development for Facebook user. Most libraries are using their Facebook page for marketing and creating awareness of library services to their users.
format	Conference or Workshop Item
author	Riza Ayu, A.R. Abrizah, A.
author_facet	Riza Ayu, A.R. Abrizah, A.
author_sort	Riza Ayu, A.R.
title	Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah
title_short	Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah
title_full	Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah
title_fullStr	Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah
title_full_unstemmed	Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah
title_sort	do you facebook? usage and applications of facebook page among academic libraries in malaysia / a.r. riza ayu and a. abrizah
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/3940/ http://ir.uitm.edu.my/id/eprint/3940/1/K_A.R.%20RIZA%20AYU%20A-LIEP%20IM%2011.pdf
first_indexed	2023-09-18T22:46:49Z
last_indexed	2023-09-18T22:46:49Z
_version_	1777417280463831040

Do You Facebook? Usage and Applications of Facebook Page among Academic Libraries in Malaysia / A.R. Riza Ayu and A. Abrizah

Similar Items