The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
The research questions how can halal awareness, Islamic brand and product ingredients have a significant relationship on Muslim 's intention to purchase a Non-Muslim's halal packaged food. Next, for research objectives are to investigate there is a significant relationship of between halal...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Manegement
2018
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28635/ http://ir.uitm.edu.my/id/eprint/28635/1/PPb_MOHD%20HAFIZUDDIN%20ABU%20BAKAR%20BM%20J%2018_5.pdf |