The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar

The research questions how can halal awareness, Islamic brand and product ingredients have a significant relationship on Muslim 's intention to purchase a Non-Muslim's halal packaged food. Next, for research objectives are to investigate there is a significant relationship of between halal...

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Main Author:	Abu Bakar, Mohd Hafizuddin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Manegement 2018
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	http://ir.uitm.edu.my/id/eprint/28635/ http://ir.uitm.edu.my/id/eprint/28635/1/PPb_MOHD%20HAFIZUDDIN%20ABU%20BAKAR%20BM%20J%2018_5.pdf

id	uitm-28635
recordtype	eprints
spelling	uitm-286352020-03-09T06:30:06Z http://ir.uitm.edu.my/id/eprint/28635/ The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar Abu Bakar, Mohd Hafizuddin Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The research questions how can halal awareness, Islamic brand and product ingredients have a significant relationship on Muslim 's intention to purchase a Non-Muslim's halal packaged food. Next, for research objectives are to investigate there is a significant relationship of between halal awareness, Islamic-brand and product ingredients towards the Muslim's intention to purchase a Non-Muslim's halal packaged food. 150 questionnaires will be distributed to Muslim consumers in Malaysia. Variables of halal awareness, Islamic brand and product ingredient are recognized as an independent variables and Muslim's purchase intention as a dependent variable. Descriptive analysis, reliability analysis and correlation analysis will be conducted using SPSS Statistic 22. The result is collect which is for halal awareness Ho is able to accept because p-value for this variable is 0.769 which is higher than significant level 0.05. There is no significant relationship between halal awareness and Muslims intention to purchase a Non-Muslims halal packaged food. Next, for Islamic brand Ho able to reject because p-value for this variable is 0.003 which is less than significant level 0.05. There is a significant relationship between Islamic brand and Muslims intention to purchase a Non-Muslims halal packaged food. Hence, it shows that Islamic Brand is positively related with intention to purchase a Non-Muslims halal packaged food. Lastly, for product ingredients Ho able to reject because p-value for this variable is 0.043 which is less than significant level 0.05. There is a significant relationship between product ingredients and Muslims intention to purchase a Non-Muslims halal packaged food. Hence, it shows that Islamic Brand is positively related with intention to purchase a Non-Muslims halal packaged food. Faculty of Business and Manegement 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28635/1/PPb_MOHD%20HAFIZUDDIN%20ABU%20BAKAR%20BM%20J%2018_5.pdf Abu Bakar, Mohd Hafizuddin (2018) The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abu Bakar, Mohd Hafizuddin The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
description	The research questions how can halal awareness, Islamic brand and product ingredients have a significant relationship on Muslim 's intention to purchase a Non-Muslim's halal packaged food. Next, for research objectives are to investigate there is a significant relationship of between halal awareness, Islamic-brand and product ingredients towards the Muslim's intention to purchase a Non-Muslim's halal packaged food. 150 questionnaires will be distributed to Muslim consumers in Malaysia. Variables of halal awareness, Islamic brand and product ingredient are recognized as an independent variables and Muslim's purchase intention as a dependent variable. Descriptive analysis, reliability analysis and correlation analysis will be conducted using SPSS Statistic 22. The result is collect which is for halal awareness Ho is able to accept because p-value for this variable is 0.769 which is higher than significant level 0.05. There is no significant relationship between halal awareness and Muslims intention to purchase a Non-Muslims halal packaged food. Next, for Islamic brand Ho able to reject because p-value for this variable is 0.003 which is less than significant level 0.05. There is a significant relationship between Islamic brand and Muslims intention to purchase a Non-Muslims halal packaged food. Hence, it shows that Islamic Brand is positively related with intention to purchase a Non-Muslims halal packaged food. Lastly, for product ingredients Ho able to reject because p-value for this variable is 0.043 which is less than significant level 0.05. There is a significant relationship between product ingredients and Muslims intention to purchase a Non-Muslims halal packaged food. Hence, it shows that Islamic Brand is positively related with intention to purchase a Non-Muslims halal packaged food.
format	Student Project
author	Abu Bakar, Mohd Hafizuddin
author_facet	Abu Bakar, Mohd Hafizuddin
author_sort	Abu Bakar, Mohd Hafizuddin
title	The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
title_short	The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
title_full	The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
title_fullStr	The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
title_full_unstemmed	The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar
title_sort	determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in klang valley / mohd hafizuddin abu bakar
publisher	Faculty of Business and Manegement
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/28635/ http://ir.uitm.edu.my/id/eprint/28635/1/PPb_MOHD%20HAFIZUDDIN%20ABU%20BAKAR%20BM%20J%2018_5.pdf
first_indexed	2023-09-18T23:20:38Z
last_indexed	2023-09-18T23:20:38Z
_version_	1777419407941697536

The determinants of muslim purchase intention towards the non-muslim halal packaged food manufacturer in Klang Valley / Mohd Hafizuddin Abu Bakar

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