Visual in advertising / Noor Atheerah Redza Rezduan

Advertising has many different uses: to create and promote the image of a company. product. or brand, to make announcements. to make sales, or to support a cause. The main goal of advertising is persuasion. It relies heavily on promoting products and services. Charitable causes. individuals such as...

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Main Author:	Rezduan, Noor Atheerah Redza
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2020
Subjects:	Advertising Theory. Relation to other subjects N Visual arts (General)
Online Access:	http://ir.uitm.edu.my/id/eprint/28608/ http://ir.uitm.edu.my/id/eprint/28608/1/AJ_NOOR%20ATHEERAH%20REDZA%20REZDUAN%20AD%20M%2020.pdf

id	uitm-28608
recordtype	eprints
spelling	uitm-286082020-03-09T05:28:13Z http://ir.uitm.edu.my/id/eprint/28608/ Visual in advertising / Noor Atheerah Redza Rezduan Rezduan, Noor Atheerah Redza Advertising Theory. Relation to other subjects N Visual arts (General) Advertising has many different uses: to create and promote the image of a company. product. or brand, to make announcements. to make sales, or to support a cause. The main goal of advertising is persuasion. It relies heavily on promoting products and services. Charitable causes. individuals such as politicians and celebrities. as well as Ideas. As a marketing communication tool. advertising is an essential element in the mile of integrated marketing Communications. Advertising also provides users with Information that allows them to differentiate between products. It enables businesses to bring new products to the attention of consumers enough to keep them in business. In this way, it energizes the engine of people’s economy (Cartwright. S.,2016). By contrast, visual advertising doesn’t always sell products directly. Sometimes it sells ideas, visions or even fantasies related to what the brand has to offer. Ad designers and creatives rely on several tactics to optimize their visual advertising success and success. Some of these approaches may seem technical, but there is still a lot of psychology involved. For example. Psychological problems in the way colour set the mood, how the language of the character supports the message. And how symbols are used to representatives or ideas. Faculty of Art and Design 2020 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/28608/1/AJ_NOOR%20ATHEERAH%20REDZA%20REZDUAN%20AD%20M%2020.pdf Rezduan, Noor Atheerah Redza (2020) Visual in advertising / Noor Atheerah Redza Rezduan. Journal of Art and Design (REKA), 2. pp. 14-16. ISSN 2600-7878V
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Advertising Theory. Relation to other subjects N Visual arts (General)
spellingShingle	Advertising Theory. Relation to other subjects N Visual arts (General) Rezduan, Noor Atheerah Redza Visual in advertising / Noor Atheerah Redza Rezduan
description	Advertising has many different uses: to create and promote the image of a company. product. or brand, to make announcements. to make sales, or to support a cause. The main goal of advertising is persuasion. It relies heavily on promoting products and services. Charitable causes. individuals such as politicians and celebrities. as well as Ideas. As a marketing communication tool. advertising is an essential element in the mile of integrated marketing Communications. Advertising also provides users with Information that allows them to differentiate between products. It enables businesses to bring new products to the attention of consumers enough to keep them in business. In this way, it energizes the engine of people’s economy (Cartwright. S.,2016). By contrast, visual advertising doesn’t always sell products directly. Sometimes it sells ideas, visions or even fantasies related to what the brand has to offer. Ad designers and creatives rely on several tactics to optimize their visual advertising success and success. Some of these approaches may seem technical, but there is still a lot of psychology involved. For example. Psychological problems in the way colour set the mood, how the language of the character supports the message. And how symbols are used to representatives or ideas.
format	Article
author	Rezduan, Noor Atheerah Redza
author_facet	Rezduan, Noor Atheerah Redza
author_sort	Rezduan, Noor Atheerah Redza
title	Visual in advertising / Noor Atheerah Redza Rezduan
title_short	Visual in advertising / Noor Atheerah Redza Rezduan
title_full	Visual in advertising / Noor Atheerah Redza Rezduan
title_fullStr	Visual in advertising / Noor Atheerah Redza Rezduan
title_full_unstemmed	Visual in advertising / Noor Atheerah Redza Rezduan
title_sort	visual in advertising / noor atheerah redza rezduan
publisher	Faculty of Art and Design
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28608/ http://ir.uitm.edu.my/id/eprint/28608/1/AJ_NOOR%20ATHEERAH%20REDZA%20REZDUAN%20AD%20M%2020.pdf
first_indexed	2023-09-18T23:20:37Z
last_indexed	2023-09-18T23:20:37Z
_version_	1777419406658240512

Visual in advertising / Noor Atheerah Redza Rezduan

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