Emotional appeal in advertising / Izz Dania Dzulkifle

Emotional attraction is a very effective method of advertising. The target audience must be everyone who has feelings. This marketing method is used to promote the product for consumers. Emotional attraction in the form of advertising also enables people to react or to buy. Brands within a company n...

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Bibliographic Details
Main Author:	Dzulkifle, Izz Dania
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2020
Subjects:	Affection. Feeling. Emotion Advertising Moral and ethical aspects
Online Access:	http://ir.uitm.edu.my/id/eprint/28602/ http://ir.uitm.edu.my/id/eprint/28602/1/AJ_IZZ%20DANI%20DZULKIFLE%20AD%20M%2020.pdf

id	uitm-28602
recordtype	eprints
spelling	uitm-286022020-03-09T05:31:58Z http://ir.uitm.edu.my/id/eprint/28602/ Emotional appeal in advertising / Izz Dania Dzulkifle Dzulkifle, Izz Dania Affection. Feeling. Emotion Advertising Moral and ethical aspects Emotional attraction is a very effective method of advertising. The target audience must be everyone who has feelings. This marketing method is used to promote the product for consumers. Emotional attraction in the form of advertising also enables people to react or to buy. Brands within a company need to know who their product is, and marketing teams need to understand what their users expect and want. To use short story techniques, they will make their potential clients feel and place themselves in the video, for example, ads on Thai commercial TV have captured the hearts of viewers with emotional videos around the world. They initially tell about the life of someone who is very emotional and then they point to their product to advertise at the same time to market their product in various forms. (OVelarde,2006) This attraction can be applied in many different scenarios in terms of product, service. and ideas. Advertising plays a huge role and affects emotions, attractiveness is a great way to use it. For example. when advertising a non-profit organization ad and looking for a humanitarian charity organization, we can use emotional appeal methods to supplement and express sad and pity emotions and encourage sad people to hurt in the video. Faculty of Art and Design 2020 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/28602/1/AJ_IZZ%20DANI%20DZULKIFLE%20AD%20M%2020.pdf Dzulkifle, Izz Dania (2020) Emotional appeal in advertising / Izz Dania Dzulkifle. Journal of Art and Design (REKA), 2. pp. 23-25. ISSN 2600-7878V
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Affection. Feeling. Emotion Advertising Moral and ethical aspects
spellingShingle	Affection. Feeling. Emotion Advertising Moral and ethical aspects Dzulkifle, Izz Dania Emotional appeal in advertising / Izz Dania Dzulkifle
description	Emotional attraction is a very effective method of advertising. The target audience must be everyone who has feelings. This marketing method is used to promote the product for consumers. Emotional attraction in the form of advertising also enables people to react or to buy. Brands within a company need to know who their product is, and marketing teams need to understand what their users expect and want. To use short story techniques, they will make their potential clients feel and place themselves in the video, for example, ads on Thai commercial TV have captured the hearts of viewers with emotional videos around the world. They initially tell about the life of someone who is very emotional and then they point to their product to advertise at the same time to market their product in various forms. (OVelarde,2006) This attraction can be applied in many different scenarios in terms of product, service. and ideas. Advertising plays a huge role and affects emotions, attractiveness is a great way to use it. For example. when advertising a non-profit organization ad and looking for a humanitarian charity organization, we can use emotional appeal methods to supplement and express sad and pity emotions and encourage sad people to hurt in the video.
format	Article
author	Dzulkifle, Izz Dania
author_facet	Dzulkifle, Izz Dania
author_sort	Dzulkifle, Izz Dania
title	Emotional appeal in advertising / Izz Dania Dzulkifle
title_short	Emotional appeal in advertising / Izz Dania Dzulkifle
title_full	Emotional appeal in advertising / Izz Dania Dzulkifle
title_fullStr	Emotional appeal in advertising / Izz Dania Dzulkifle
title_full_unstemmed	Emotional appeal in advertising / Izz Dania Dzulkifle
title_sort	emotional appeal in advertising / izz dania dzulkifle
publisher	Faculty of Art and Design
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28602/ http://ir.uitm.edu.my/id/eprint/28602/1/AJ_IZZ%20DANI%20DZULKIFLE%20AD%20M%2020.pdf
first_indexed	2023-09-18T23:20:36Z
last_indexed	2023-09-18T23:20:36Z
_version_	1777419405803651072

Emotional appeal in advertising / Izz Dania Dzulkifle

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