Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
This study is aim to identify the determinants that influence the intention to purchase healthy food among consumer in Melaka. This study is important to know what other determinants that can influence the consumer intention to purchase healthy food besides when the consumer are already aware the im...
Main Author: | Agiu, Vaneitta |
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Format: | Student Project |
Language: | English |
Published: |
Faculty of Business and Management
2020
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/28583/ http://ir.uitm.edu.my/id/eprint/28583/1/PPb_VANEITTA%20AGIU%20BM%20M%2020_5.pdf |
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