Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu

This study is aim to identify the determinants that influence the intention to purchase healthy food among consumer in Melaka. This study is important to know what other determinants that can influence the consumer intention to purchase healthy food besides when the consumer are already aware the im...

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Main Author:	Agiu, Vaneitta
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/28583/ http://ir.uitm.edu.my/id/eprint/28583/1/PPb_VANEITTA%20AGIU%20BM%20M%2020_5.pdf

id	uitm-28583
recordtype	eprints
spelling	uitm-285832020-03-11T06:59:48Z http://ir.uitm.edu.my/id/eprint/28583/ Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu Agiu, Vaneitta Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This study is aim to identify the determinants that influence the intention to purchase healthy food among consumer in Melaka. This study is important to know what other determinants that can influence the consumer intention to purchase healthy food besides when the consumer are already aware the important of nutrition in their daily food intake. Thus, this study will elaborate more about the determinants that can influence the intention to purchase healthy food and can help consumer gained new information from this study. The information for this study will gathered using the primary which is collect data through the questionnaire and secondary data which is from the online journals, methodology textbook or articles. Meanwhile the convenient sampling was used to collect data from 384 respondents. The objective for this study is to determine the relationship between nutrition, cost-saving, safety, convenience, knowledge and intention to purchase healthy food, to study the most dominant determinants influencing healthy food purchase and to suggest for health agency or body on healthy food intake campaign. The findings of this study will be measures using the Statistical Package for Social Science (SPSS) with the frequency analysis, descriptive analysis, reliability analysis, Pearson correlation analysis and multiple regression analysis. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28583/1/PPb_VANEITTA%20AGIU%20BM%20M%2020_5.pdf Agiu, Vaneitta (2020) Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Agiu, Vaneitta Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
description	This study is aim to identify the determinants that influence the intention to purchase healthy food among consumer in Melaka. This study is important to know what other determinants that can influence the consumer intention to purchase healthy food besides when the consumer are already aware the important of nutrition in their daily food intake. Thus, this study will elaborate more about the determinants that can influence the intention to purchase healthy food and can help consumer gained new information from this study. The information for this study will gathered using the primary which is collect data through the questionnaire and secondary data which is from the online journals, methodology textbook or articles. Meanwhile the convenient sampling was used to collect data from 384 respondents. The objective for this study is to determine the relationship between nutrition, cost-saving, safety, convenience, knowledge and intention to purchase healthy food, to study the most dominant determinants influencing healthy food purchase and to suggest for health agency or body on healthy food intake campaign. The findings of this study will be measures using the Statistical Package for Social Science (SPSS) with the frequency analysis, descriptive analysis, reliability analysis, Pearson correlation analysis and multiple regression analysis.
format	Student Project
author	Agiu, Vaneitta
author_facet	Agiu, Vaneitta
author_sort	Agiu, Vaneitta
title	Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
title_short	Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
title_full	Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
title_fullStr	Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
title_full_unstemmed	Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
title_sort	determinants influence in intention to purchase healthy food among consumer in melaka / vaneitta agiu
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28583/ http://ir.uitm.edu.my/id/eprint/28583/1/PPb_VANEITTA%20AGIU%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:34Z
last_indexed	2023-09-18T23:20:34Z
_version_	1777419403318525952

Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu

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