The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir
Celebrity endorsement practice has become an effective marketing method for companies to communicate to customers about their products. The study's objective is to examine the impact of celebrity endorsement on the purchase decision of young people. Celebrity expertise, celebrity attractiveness...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2020
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28581/ http://ir.uitm.edu.my/id/eprint/28581/1/PPb_SYARA%20IZREEN%20MOHD%20SHAHRIR%20BM%20M%2020_5.pdf |