Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin

The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain produc...

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Bibliographic Details
Main Author:	Mohd Amin, Muhammad Fathul Bari
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2020
Subjects:	Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/28511/ http://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf

id	uitm-28511
recordtype	eprints
spelling	uitm-285112020-02-27T03:28:55Z http://ir.uitm.edu.my/id/eprint/28511/ Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin Mohd Amin, Muhammad Fathul Bari Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain product. The purpose of this research study is to identify the factors that may create an influence towards consumer’s purchase intention of in branded sporting goods specifically among student athlete. The factors that are being examined in this study consist of endorser’s expertise, endorser’s trustworthiness, and brand credibility. Throughout the research period, a quantitative survey has been carried out for the purpose of supporting the initial idea and thinking. These questionnaires were distributed to individuals that may or may not have purchase branded sporting goods. It can be concluded that those three factors which are, the endorser’s expertise, endorser’s trustworthiness, and brand credibility, have had such a significant relationship to consumer’s purchase intention of branded sporting goods. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf Mohd Amin, Muhammad Fathul Bari (2020) Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Sporting goods industry. Recreational equipment Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives Mohd Amin, Muhammad Fathul Bari Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
description	The advancement of marketing and the effectiveness of spokespersons as opinion leaders do leave a great impact on a certain brand. Plus, to gain customers’ trust is a great challenge to the business in order to change people’s perspective and behaviour and may induce intention towards certain product. The purpose of this research study is to identify the factors that may create an influence towards consumer’s purchase intention of in branded sporting goods specifically among student athlete. The factors that are being examined in this study consist of endorser’s expertise, endorser’s trustworthiness, and brand credibility. Throughout the research period, a quantitative survey has been carried out for the purpose of supporting the initial idea and thinking. These questionnaires were distributed to individuals that may or may not have purchase branded sporting goods. It can be concluded that those three factors which are, the endorser’s expertise, endorser’s trustworthiness, and brand credibility, have had such a significant relationship to consumer’s purchase intention of branded sporting goods.
format	Student Project
author	Mohd Amin, Muhammad Fathul Bari
author_facet	Mohd Amin, Muhammad Fathul Bari
author_sort	Mohd Amin, Muhammad Fathul Bari
title	Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
title_short	Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
title_full	Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
title_fullStr	Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
title_full_unstemmed	Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin
title_sort	purchase intentions of branded sporting goods in melaka / muhammad fathul bari mohd amin
publisher	Faculty of Business and Management
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28511/ http://ir.uitm.edu.my/id/eprint/28511/1/PPb_MUHAMMAD%20FATHUL%20BARI%20MOHD%20AMIN%20BM%20M%2020_5.pdf
first_indexed	2023-09-18T23:20:25Z
last_indexed	2023-09-18T23:20:25Z
_version_	1777419393498611712

Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin

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