Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar

Intense competition in the business environment forces company to look for the best approach to attract and create customer satisfaction. Service quality is a strategy used by many companies to maintain customer satisfaction. Good implementation of service quality strategies will result in quality b...

Full description

Bibliographic Details
Main Author:	Jaafar, Muhammad Arif
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/28509/ http://ir.uitm.edu.my/id/eprint/28509/1/PPb_MUHAMMAD%20ARIF%20JAAFAR%20BM%20M%2019_5.pdf

id	uitm-28509
recordtype	eprints
spelling	uitm-285092020-02-27T03:31:34Z http://ir.uitm.edu.my/id/eprint/28509/ Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar Jaafar, Muhammad Arif Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Intense competition in the business environment forces company to look for the best approach to attract and create customer satisfaction. Service quality is a strategy used by many companies to maintain customer satisfaction. Good implementation of service quality strategies will result in quality built between customers and company. The main study of this research is to investigate the influence of service quality dimension of Arabic restaurant towards customer satisfaction in Selangor. Customer satisfaction being a dependent variable in this research and measured by five independent variables which is tangible, reliability, responsiveness, assurance and empathy. A review of literature was conducted to find out the relationship between service quality and customer satisfaction on Arabic restaurant. The literature review confirms this relationship. This research is based on 102 respondents which are the customer of Arabic restaurant in Selangor. Sampling method used in this study is convenience sampling. The data was analysed using correlation coefficient and regression by using SPSS software. The findings reveal there is a positive relationship between the service quality dimension which is tangible towards customer satisfaction. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28509/1/PPb_MUHAMMAD%20ARIF%20JAAFAR%20BM%20M%2019_5.pdf Jaafar, Muhammad Arif (2019) Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Jaafar, Muhammad Arif Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
description	Intense competition in the business environment forces company to look for the best approach to attract and create customer satisfaction. Service quality is a strategy used by many companies to maintain customer satisfaction. Good implementation of service quality strategies will result in quality built between customers and company. The main study of this research is to investigate the influence of service quality dimension of Arabic restaurant towards customer satisfaction in Selangor. Customer satisfaction being a dependent variable in this research and measured by five independent variables which is tangible, reliability, responsiveness, assurance and empathy. A review of literature was conducted to find out the relationship between service quality and customer satisfaction on Arabic restaurant. The literature review confirms this relationship. This research is based on 102 respondents which are the customer of Arabic restaurant in Selangor. Sampling method used in this study is convenience sampling. The data was analysed using correlation coefficient and regression by using SPSS software. The findings reveal there is a positive relationship between the service quality dimension which is tangible towards customer satisfaction.
format	Student Project
author	Jaafar, Muhammad Arif
author_facet	Jaafar, Muhammad Arif
author_sort	Jaafar, Muhammad Arif
title	Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
title_short	Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
title_full	Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
title_fullStr	Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
title_full_unstemmed	Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar
title_sort	dimensions influencing service quality of arabic restaurant towards customer satisfaction in selangor / muhammad arif jaafar
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/28509/ http://ir.uitm.edu.my/id/eprint/28509/1/PPb_MUHAMMAD%20ARIF%20JAAFAR%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:20:24Z
last_indexed	2023-09-18T23:20:24Z
_version_	1777419393197670400

Dimensions influencing service quality of Arabic restaurant towards customer satisfaction in Selangor / Muhammad Arif Jaafar

Similar Items