Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza

This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respo...

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Bibliographic Details
Main Author:	Mohd Ridza, Mohamad Rafiq
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	http://ir.uitm.edu.my/id/eprint/28505/ http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf

id	uitm-28505
recordtype	eprints
spelling	uitm-285052020-02-27T03:56:38Z http://ir.uitm.edu.my/id/eprint/28505/ Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza Mohd Ridza, Mohamad Rafiq Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf Mohd Ridza, Mohamad Rafiq (2019) Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty
spellingShingle	Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Mohd Ridza, Mohamad Rafiq Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
description	This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result.
format	Student Project
author	Mohd Ridza, Mohamad Rafiq
author_facet	Mohd Ridza, Mohamad Rafiq
author_sort	Mohd Ridza, Mohamad Rafiq
title	Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_short	Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_full	Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_fullStr	Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_full_unstemmed	Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_sort	factors influencing online purchase intention among youth / mohamad rafiq mohd ridza
publisher	Faculty of Business and Management
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/28505/ http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf
first_indexed	2023-09-18T23:20:24Z
last_indexed	2023-09-18T23:20:24Z
_version_	1777419392602079232

Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza

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