Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respo...
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Faculty of Business and Management
2019
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Online Access: | http://ir.uitm.edu.my/id/eprint/28505/ http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf |
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uitm-285052020-02-27T03:56:38Z http://ir.uitm.edu.my/id/eprint/28505/ Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza Mohd Ridza, Mohamad Rafiq Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf Mohd Ridza, Mohamad Rafiq (2019) Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. [Student Project] (Unpublished) |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
Universiti Teknologi MARA |
building |
UiTM Institutional Repository |
collection |
Online Access |
language |
English |
topic |
Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty |
spellingShingle |
Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty Mohd Ridza, Mohamad Rafiq Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
description |
This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result. |
format |
Student Project |
author |
Mohd Ridza, Mohamad Rafiq |
author_facet |
Mohd Ridza, Mohamad Rafiq |
author_sort |
Mohd Ridza, Mohamad Rafiq |
title |
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
title_short |
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
title_full |
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
title_fullStr |
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
title_full_unstemmed |
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza |
title_sort |
factors influencing online purchase intention among youth / mohamad rafiq mohd ridza |
publisher |
Faculty of Business and Management |
publishDate |
2019 |
url |
http://ir.uitm.edu.my/id/eprint/28505/ http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf |
first_indexed |
2023-09-18T23:20:24Z |
last_indexed |
2023-09-18T23:20:24Z |
_version_ |
1777419392602079232 |