Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza

This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respo...

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Main Author: Mohd Ridza, Mohamad Rafiq
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/28505/
http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf
id uitm-28505
recordtype eprints
spelling uitm-285052020-02-27T03:56:38Z http://ir.uitm.edu.my/id/eprint/28505/ Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza Mohd Ridza, Mohamad Rafiq Youth Telemarketing. Internet marketing Market surveys. Including brand choice. Brand loyalty This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf Mohd Ridza, Mohamad Rafiq (2019) Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Youth
Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
spellingShingle Youth
Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
Mohd Ridza, Mohamad Rafiq
Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
description This research is conducted to determine the factors influencing online purchase intention among youth. The study was conducted by distributing uncounted sets of questionnaires, which all of it were being distributed conveniently to the youth in Malaysia. All the questionnaires were answered by respondent through Google form. The distribution of link of questionnaires was done from 1st of November until 30th of November 2019. Based on the data finding, it shows that two out of three independent variables which are perceived usefulness and perceived enjoyment have positive relationship towards the dependent variable, online purchase intention. Besides that, the hypothesis that were developed at the beginning stage of research process that is (H1) perceived ease of use has a significant relationship towards online purchase intention among youth, (H2) perceived usefulness has a significant relationship towards online purchase intention among youth and (H3) perceived enjoyment has a significant relationship towards online purchase intention among youth are supported as the result.
format Student Project
author Mohd Ridza, Mohamad Rafiq
author_facet Mohd Ridza, Mohamad Rafiq
author_sort Mohd Ridza, Mohamad Rafiq
title Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_short Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_full Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_fullStr Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_full_unstemmed Factors influencing online purchase intention among youth / Mohamad Rafiq Mohd Ridza
title_sort factors influencing online purchase intention among youth / mohamad rafiq mohd ridza
publisher Faculty of Business and Management
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/28505/
http://ir.uitm.edu.my/id/eprint/28505/1/PPb_MOHAMAD%20RAFIQ%20MOHD%20RIDZA%20BM%20M%2019_5.pdf
first_indexed 2023-09-18T23:20:24Z
last_indexed 2023-09-18T23:20:24Z
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