Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
This research was conducted to carry out a study entitled “Factors Influencing Green Purchase Intention among Malaysian Consumers”. The purpose of this study is to investigate the relationship between four independent variables with dependent variable to identify which factor is most important towar...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2020
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/28499/ http://ir.uitm.edu.my/id/eprint/28499/1/PPb_LIYANA%20ADIBAH%20TAHIR%20BM%20M%2020_5.pdf |