Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay

The level of awareness and knowledge of Malaysian on green technology including the aspects of eco-friendly products was still at the low level. Thus, this study explored the factors that influence behaviour intention of UiTM Shah Alam undergraduate students in purchasing the eco-friendly product si...

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Main Author:	Syahid Tay, Norsyahira
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Public administration General. Comparative government
Online Access:	http://ir.uitm.edu.my/id/eprint/28464/ http://ir.uitm.edu.my/id/eprint/28464/1/28464.pdf

id	uitm-28464
recordtype	eprints
spelling	uitm-284642020-02-25T07:27:09Z http://ir.uitm.edu.my/id/eprint/28464/ Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay Syahid Tay, Norsyahira Public administration General. Comparative government The level of awareness and knowledge of Malaysian on green technology including the aspects of eco-friendly products was still at the low level. Thus, this study explored the factors that influence behaviour intention of UiTM Shah Alam undergraduate students in purchasing the eco-friendly product since they are part of young generation consumer. The factors of environmental concern, attitude, eco-friendly product knowledge, price and policy used as the influence factors for behaviour intention of purchasing the eco-friendly product among UiTM Shah Alam students. Cross-sectional survey used as data collection to answer the research objective. There are 392 students from 14 faculties in UiTM Shah Alam as the sample size for this study. Stratified random sampling used as sampling technique. This study also used primary data collection by using questionnaire distributed to undergraduate students of UiTM Shah Alam. The data analyzed by using SPSS Statistical. The result shows there is high level of behaviour intention among UiTM Shah Alam students in purchasing the eco-friendly product. There is significant relationship between environmental concern, attitude, eco-friendly product knowledge, price and policy with behaviour intention of UiTM Shah Alam student in purchasing eco-friendly product too. In addition, the main factor that influencing behaviour intention among UiTM Shah Alam students is environmental concern. 2019 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28464/1/28464.pdf Syahid Tay, Norsyahira (2019) Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay. Masters thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Public administration General. Comparative government
spellingShingle	Public administration General. Comparative government Syahid Tay, Norsyahira Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
description	The level of awareness and knowledge of Malaysian on green technology including the aspects of eco-friendly products was still at the low level. Thus, this study explored the factors that influence behaviour intention of UiTM Shah Alam undergraduate students in purchasing the eco-friendly product since they are part of young generation consumer. The factors of environmental concern, attitude, eco-friendly product knowledge, price and policy used as the influence factors for behaviour intention of purchasing the eco-friendly product among UiTM Shah Alam students. Cross-sectional survey used as data collection to answer the research objective. There are 392 students from 14 faculties in UiTM Shah Alam as the sample size for this study. Stratified random sampling used as sampling technique. This study also used primary data collection by using questionnaire distributed to undergraduate students of UiTM Shah Alam. The data analyzed by using SPSS Statistical. The result shows there is high level of behaviour intention among UiTM Shah Alam students in purchasing the eco-friendly product. There is significant relationship between environmental concern, attitude, eco-friendly product knowledge, price and policy with behaviour intention of UiTM Shah Alam student in purchasing eco-friendly product too. In addition, the main factor that influencing behaviour intention among UiTM Shah Alam students is environmental concern.
format	Thesis
author	Syahid Tay, Norsyahira
author_facet	Syahid Tay, Norsyahira
author_sort	Syahid Tay, Norsyahira
title	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_short	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_full	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_fullStr	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_full_unstemmed	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_sort	factors that influence behaviour intention of uitm shah alam students in purchasing eco-friendly product / norsyahira syahid tay
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/28464/ http://ir.uitm.edu.my/id/eprint/28464/1/28464.pdf
first_indexed	2023-09-18T23:20:18Z
last_indexed	2023-09-18T23:20:18Z
_version_	1777419386748928000

Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay

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