A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan

The study was conducted at Kuantan, the AC Nielsen Company (M) Kuantan branch.This research was targeted on customer of the AC Nielsen Company (M) Kuantan branch. The problem statement of this study is to identify the factors that influence customer satisfaction towards service at AC Nielsen Company...

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Bibliographic Details
Main Author:	Mohamed Rodwan, Nurhidayah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	http://ir.uitm.edu.my/id/eprint/27828/ http://ir.uitm.edu.my/id/eprint/27828/1/PPb_NURHIDAYAH%20MAHAMED%20RODWAN%20BM%2008_5.pdf

id	uitm-27828
recordtype	eprints
spelling	uitm-278282020-01-29T05:33:10Z http://ir.uitm.edu.my/id/eprint/27828/ A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan Mohamed Rodwan, Nurhidayah Consumer satisfaction Customer services. Customer relations The study was conducted at Kuantan, the AC Nielsen Company (M) Kuantan branch.This research was targeted on customer of the AC Nielsen Company (M) Kuantan branch. The problem statement of this study is to identify the factors that influence customer satisfaction towards service at AC Nielsen Company Kuantan branch. The objectives of this study are to identify the factors that influence customer satisfaction at the AC Nielsen Company and to determine the relationship between management, relationship with the customer, quality of service and timeliness with the customer satisfaction at the AC Nielsen Company. The theoretical framework for this study consists of dependent variable and independent variable. Dependent variable for this research is customer satisfaction towards service and independent variables are the factors that influence customer satisfaction. Researcher had identified four independent variables such as management, relationship with the customer, quality of the service and timeliness that influence customer satisfaction. The numbers of population at the AC Nielsen Company Kuantan branch are 500 customers with 5 different departments. Data were collected through questionnaire that consist 7 sections and by interview with the customer of AC Nielsen. For this research, the sample size was 70 respondents. A convenience sampling technique was used as a procedure to determine the sample for this study and the result was analysed by using SPSS. Based on the findings, the results shows that three hypotheses were accepted and the one hypothesis were rejected. The researcher comes out with general recommendation in order to provide the alternative in increasing customer satisfaction towards service. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27828/1/PPb_NURHIDAYAH%20MAHAMED%20RODWAN%20BM%2008_5.pdf Mohamed Rodwan, Nurhidayah (2008) A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Consumer satisfaction Customer services. Customer relations
spellingShingle	Consumer satisfaction Customer services. Customer relations Mohamed Rodwan, Nurhidayah A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
description	The study was conducted at Kuantan, the AC Nielsen Company (M) Kuantan branch.This research was targeted on customer of the AC Nielsen Company (M) Kuantan branch. The problem statement of this study is to identify the factors that influence customer satisfaction towards service at AC Nielsen Company Kuantan branch. The objectives of this study are to identify the factors that influence customer satisfaction at the AC Nielsen Company and to determine the relationship between management, relationship with the customer, quality of service and timeliness with the customer satisfaction at the AC Nielsen Company. The theoretical framework for this study consists of dependent variable and independent variable. Dependent variable for this research is customer satisfaction towards service and independent variables are the factors that influence customer satisfaction. Researcher had identified four independent variables such as management, relationship with the customer, quality of the service and timeliness that influence customer satisfaction. The numbers of population at the AC Nielsen Company Kuantan branch are 500 customers with 5 different departments. Data were collected through questionnaire that consist 7 sections and by interview with the customer of AC Nielsen. For this research, the sample size was 70 respondents. A convenience sampling technique was used as a procedure to determine the sample for this study and the result was analysed by using SPSS. Based on the findings, the results shows that three hypotheses were accepted and the one hypothesis were rejected. The researcher comes out with general recommendation in order to provide the alternative in increasing customer satisfaction towards service.
format	Student Project
author	Mohamed Rodwan, Nurhidayah
author_facet	Mohamed Rodwan, Nurhidayah
author_sort	Mohamed Rodwan, Nurhidayah
title	A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
title_short	A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
title_full	A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
title_fullStr	A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
title_full_unstemmed	A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan
title_sort	study on factors that influence customer satisfaction towards service at ac nielsen company kuantan branch / nurhidayah mohamed rodwan
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/27828/ http://ir.uitm.edu.my/id/eprint/27828/1/PPb_NURHIDAYAH%20MAHAMED%20RODWAN%20BM%2008_5.pdf
first_indexed	2023-09-18T23:19:04Z
last_indexed	2023-09-18T23:19:04Z
_version_	1777419308750602240

A study on factors that influence customer satisfaction towards service at AC Nielsen company Kuantan branch / Nurhidayah Mohamed Rodwan

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