Customer repurchase intentions on Ramadhan iftar buffet in 4 & 5 star hotels / Fatmawati Abdul Fatah
Behavioral intention is imperative and relevant for a restaurant industry because repurchase intention of discontented customers are significantly lower than the intentions of satisfied customers. Behavioral intentions toward any restaurant may be favorable or unfavorable depending on the satisfacti...
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| Format: | Thesis |
| Language: | English |
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2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/27429/ http://ir.uitm.edu.my/id/eprint/27429/1/TM_FATMAWATI%20ABDUL%20FATAH%20HM%2016_5.pdf |