“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis

Fluctuation of market nowadays gives impacts to the people. The demand of house projects decrease due to the increase of related cost of the projects. Due to that, the researcher conducted this study to identify the factors that influencing the effectiveness of promotional activities at BINARAYA Pki...

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Main Author:	Mis, Khairiyatul Mu’minah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2008
Subjects:	Marketing Management
Online Access:	http://ir.uitm.edu.my/id/eprint/27377/ http://ir.uitm.edu.my/id/eprint/27377/1/PPb_KHAIRIYATUL%20MU%27MINAH%20MIS%20BM%2008_5.pdf

id	uitm-27377
recordtype	eprints
spelling	uitm-273772020-01-20T02:46:00Z http://ir.uitm.edu.my/id/eprint/27377/ “The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis Mis, Khairiyatul Mu’minah Marketing Management Fluctuation of market nowadays gives impacts to the people. The demand of house projects decrease due to the increase of related cost of the projects. Due to that, the researcher conducted this study to identify the factors that influencing the effectiveness of promotional activities at BINARAYA Pkink Sdn. Bhd. The factors and also the independent variables are advertising, online marketing and personal selling. Dependent variable is the effectiveness of promotional activities. The objective of this study is to examine the impact of each independent variable to its dependent variable as well as to conclude the relationships exist. The researcher used exploratory research design as it attempts to determine the effectiveness of promotional activities. At the same time it also determines the degree to which variables are associated. In collecting the data, the researcher obtains from primary from questionnaires, interviews and observation while secondary data collected from journals, articles, books, reports and internet. Simple random sampling was used for this study as it allows obtaining a sample of convenient elements as well as accessible, easy to measure and cooperative. Due to that, 100 respondents selected randomly to answer questionnaires which the researcher focused on BINARAYA's staffs and clients. Then the researcher analyzed the data from questionnaires using Statistical Package for Social Science 14.0 Students Version. Data was interpreted and test using frequency distribution analysis. Correlation analysis, correlation coefficient and simple regression used to test hypotheses. The results show that all three independent variables have positive relationships with dependent variables. In terms of regression analysis, the most effective promotional activity is advertising and the most ineffective promotional activity is online marketing. Recommendations outline by the researcher are active online marketing program widely. The BINARAYA can stress on the website and update the latest news about current projects. Then, the BINARAYA can pursue with creative advertising seems it's attract more than other promotional activities Faculty of Business and Management 2008 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27377/1/PPb_KHAIRIYATUL%20MU%27MINAH%20MIS%20BM%2008_5.pdf Mis, Khairiyatul Mu’minah (2008) “The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Marketing Management
spellingShingle	Marketing Management Mis, Khairiyatul Mu’minah “The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis
description	Fluctuation of market nowadays gives impacts to the people. The demand of house projects decrease due to the increase of related cost of the projects. Due to that, the researcher conducted this study to identify the factors that influencing the effectiveness of promotional activities at BINARAYA Pkink Sdn. Bhd. The factors and also the independent variables are advertising, online marketing and personal selling. Dependent variable is the effectiveness of promotional activities. The objective of this study is to examine the impact of each independent variable to its dependent variable as well as to conclude the relationships exist. The researcher used exploratory research design as it attempts to determine the effectiveness of promotional activities. At the same time it also determines the degree to which variables are associated. In collecting the data, the researcher obtains from primary from questionnaires, interviews and observation while secondary data collected from journals, articles, books, reports and internet. Simple random sampling was used for this study as it allows obtaining a sample of convenient elements as well as accessible, easy to measure and cooperative. Due to that, 100 respondents selected randomly to answer questionnaires which the researcher focused on BINARAYA's staffs and clients. Then the researcher analyzed the data from questionnaires using Statistical Package for Social Science 14.0 Students Version. Data was interpreted and test using frequency distribution analysis. Correlation analysis, correlation coefficient and simple regression used to test hypotheses. The results show that all three independent variables have positive relationships with dependent variables. In terms of regression analysis, the most effective promotional activity is advertising and the most ineffective promotional activity is online marketing. Recommendations outline by the researcher are active online marketing program widely. The BINARAYA can stress on the website and update the latest news about current projects. Then, the BINARAYA can pursue with creative advertising seems it's attract more than other promotional activities
format	Student Project
author	Mis, Khairiyatul Mu’minah
author_facet	Mis, Khairiyatul Mu’minah
author_sort	Mis, Khairiyatul Mu’minah
title	“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis
title_short	“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis
title_full	“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis
title_fullStr	“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis
title_full_unstemmed	“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis
title_sort	“the factors that influence the effectiveness of the promotional activities at binaraya pkink sdn bhd“ / khairiyatul mu’minah mis
publisher	Faculty of Business and Management
publishDate	2008
url	http://ir.uitm.edu.my/id/eprint/27377/ http://ir.uitm.edu.my/id/eprint/27377/1/PPb_KHAIRIYATUL%20MU%27MINAH%20MIS%20BM%2008_5.pdf
first_indexed	2023-09-18T23:18:21Z
last_indexed	2023-09-18T23:18:21Z
_version_	1777419264172490752

“The factors that influence the effectiveness of the promotional activities at Binaraya PKINK Sdn Bhd“ / Khairiyatul Mu’minah Mis

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