The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar

In election, young voters will be exposed with variety of political information. One of the main political information sources during election campaign is through political advertising. Political advertisements that created during election campaigns serve multi purposes, either to persuade, influenc...

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Main Author:	Saahar @ Saabar, Suhaimee
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Public administration Politics, Practical
Online Access:	http://ir.uitm.edu.my/id/eprint/27104/ http://ir.uitm.edu.my/id/eprint/27104/1/TP_SUHAIMEE%20SAAHAR%40SAABAR%20MC%2018_5.pdf

id	uitm-27104
recordtype	eprints
spelling	uitm-271042020-01-14T09:26:58Z http://ir.uitm.edu.my/id/eprint/27104/ The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar Saahar @ Saabar, Suhaimee Public administration Politics, Practical In election, young voters will be exposed with variety of political information. One of the main political information sources during election campaign is through political advertising. Political advertisements that created during election campaigns serve multi purposes, either to persuade, influence, attacking, informing and manipulate the voters' information seeking and voting behaviour. In this study, mixed method was used to study the effect of political communication on young voters' political information efficacy and sense-making process in DUN Kota Damansara, Selangor. Firstly, focus group discussion through Sense-Making Methodology based on theory developed by Dervin was conducted to analyses how young voters' political situation affect their information needs and usage. Survey was used as the second method and its role as developing a structural model to confirm and develop a new theoretical framework that can later name as Political Ads Sense Efficacy to measure the effect of political advertising on young voters' behaviour. The findings show that young voters in this study choose political parties as their main factor of selection rather than candidates. At the same time, they believed that manifesto just political promises by political parties in winning an election. Therefore, this thesis discussed the role of political advertising in voters' information seeking and voting behaviour. Political advertising has a great impact on young voters' political ads sense efficacy in terms of their understanding and experience in influencing their political decision. Therefore, this thesis has proven that political advertising, political information efficacy and sense-making can be strong predictors to predict the outcome of election. 2018 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27104/1/TP_SUHAIMEE%20SAAHAR%40SAABAR%20MC%2018_5.pdf Saahar @ Saabar, Suhaimee (2018) The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar. PhD thesis, Universiti Teknologi MARA.
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Public administration Politics, Practical
spellingShingle	Public administration Politics, Practical Saahar @ Saabar, Suhaimee The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
description	In election, young voters will be exposed with variety of political information. One of the main political information sources during election campaign is through political advertising. Political advertisements that created during election campaigns serve multi purposes, either to persuade, influence, attacking, informing and manipulate the voters' information seeking and voting behaviour. In this study, mixed method was used to study the effect of political communication on young voters' political information efficacy and sense-making process in DUN Kota Damansara, Selangor. Firstly, focus group discussion through Sense-Making Methodology based on theory developed by Dervin was conducted to analyses how young voters' political situation affect their information needs and usage. Survey was used as the second method and its role as developing a structural model to confirm and develop a new theoretical framework that can later name as Political Ads Sense Efficacy to measure the effect of political advertising on young voters' behaviour. The findings show that young voters in this study choose political parties as their main factor of selection rather than candidates. At the same time, they believed that manifesto just political promises by political parties in winning an election. Therefore, this thesis discussed the role of political advertising in voters' information seeking and voting behaviour. Political advertising has a great impact on young voters' political ads sense efficacy in terms of their understanding and experience in influencing their political decision. Therefore, this thesis has proven that political advertising, political information efficacy and sense-making can be strong predictors to predict the outcome of election.
format	Thesis
author	Saahar @ Saabar, Suhaimee
author_facet	Saahar @ Saabar, Suhaimee
author_sort	Saahar @ Saabar, Suhaimee
title	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_short	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_full	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_fullStr	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_full_unstemmed	The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar
title_sort	effects of political communication on young voters political information efficacy and sense-making process: a case study in dun kota damansara (selangor) / suhaimee saahar @ saabar
publishDate	2018
url	http://ir.uitm.edu.my/id/eprint/27104/ http://ir.uitm.edu.my/id/eprint/27104/1/TP_SUHAIMEE%20SAAHAR%40SAABAR%20MC%2018_5.pdf
first_indexed	2023-09-18T23:17:47Z
last_indexed	2023-09-18T23:17:47Z
_version_	1777419227849818112

The effects of political communication on young voters political information efficacy and sense-making process: a case study in Dun Kota Damansara (Selangor) / Suhaimee Saahar @ Saabar

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