Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]

The research explores the interrelations between individuals’ learning styles and their consumer decision-making styles. A Secondary Learning Styles Inventory was develop based on the study done by Sproles, E.K. and Sproles, G.B., to measure six characteristics of learning and a Consumer Styles Inve...

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Main Authors: Wan Omar, Maznah, Mohd Ali, Mohd Noor
Format: Research Reports
Language:English
Published: Research Management Institude 2004
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/26908/
http://ir.uitm.edu.my/id/eprint/26908/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2004_5.pdf
id uitm-26908
recordtype eprints
spelling uitm-269082019-12-17T09:25:28Z http://ir.uitm.edu.my/id/eprint/26908/ Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.] Wan Omar, Maznah Mohd Ali, Mohd Noor Consumers. Consumer demand. Consumption The research explores the interrelations between individuals’ learning styles and their consumer decision-making styles. A Secondary Learning Styles Inventory was develop based on the study done by Sproles, E.K. and Sproles, G.B., to measure six characteristics of learning and a Consumer Styles Inventory (CSI) were used to measure eight characteristics of consumer decision making. Consumers decision-making styles were measured by 51 five-point Likert-scale items with strongly disagree and strongly agree as the end point. A Principal axis factoring (PAF) was used. The anti-image correlation matrix was used to assess the sampling adequacy of each variable. Variables with a measure of sampling accuracy that falls below the acceptable level of .5 were excluded from the analysis. Bartlett’s test of sphericity and the Kaiser-Meyer-Olkin measure of sampling adequacy were also used to determine the factorability of the matrix as a whole. Principal axis factoring with varimax rotation was used to confirm the study. The research reported in this paper explores the relationships between individuals’ learning styles and their consumer decision-making styles. The traits use to confirm this study was based on the study done by Sproles (1985), where Sproles named and described these traits as: (1) “Perfectionism” - consumers seek the very best quality products, have high standards and expectations for consumer goods, and are concerned with the function and quality of products; (2) “Value Conscious, Value for Money Orientation ' - consumers are low-price conscious, look for the best value for the money, and are likely to be comparison shoppers. (3) ’Brand Consciousness' - consumers are oriented toward expensive and well-known national brands and feci price is an indicator of quality; (4) Novelty-Fad-Fashion Consciousness -consumers gain excitement and pleasuie ftom seeking out new tilings" and ate conscious of the new fashions and fads and (5) "Shopping Avoider-Time Saver-Satisfier” - consumers avoid shopping, "make shopping trips tapidly,” and may forego some quality for time and convenience (1985 81)., (6) "Confused, Support-Seeking Decision-maker" - consumers find the marketplace confusing, view brands as alike, and seek help from friends (1985). This research also used a Consumer Styles Inventory (CSI), which was introduced by Sproles and Kendall. Consumer Styles Inventory (CSI) used by Sproles and Kendall were an instrument use to measure “characteristics of decision making”. Cronbach's alpha was used to established scale reliabilities. Since this research is based on the model proposed by Sproles and Kendell, where items that loaded above .4 as reliable, our research also uses the same scale i.e .4 and above is classified as having satisfactory reliabilities. Only two Style Characteristics tested on Young-Malay adult shows an unsatisfactory reliability. They are “Recreational-Shopping Conscious (Factor 3) which is considered as non reliability. The reading is .2776 and the second Style Characteristics that is below the reliability level is “Habitual, Brand -Loyal" (Factor 7) with readings equal to .3831. Research Management Institude 2004-09 Research Reports NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26908/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2004_5.pdf Wan Omar, Maznah and Mohd Ali, Mohd Noor (2004) Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]. [Research Reports] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic Consumers. Consumer demand. Consumption
spellingShingle Consumers. Consumer demand. Consumption
Wan Omar, Maznah
Mohd Ali, Mohd Noor
Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
description The research explores the interrelations between individuals’ learning styles and their consumer decision-making styles. A Secondary Learning Styles Inventory was develop based on the study done by Sproles, E.K. and Sproles, G.B., to measure six characteristics of learning and a Consumer Styles Inventory (CSI) were used to measure eight characteristics of consumer decision making. Consumers decision-making styles were measured by 51 five-point Likert-scale items with strongly disagree and strongly agree as the end point. A Principal axis factoring (PAF) was used. The anti-image correlation matrix was used to assess the sampling adequacy of each variable. Variables with a measure of sampling accuracy that falls below the acceptable level of .5 were excluded from the analysis. Bartlett’s test of sphericity and the Kaiser-Meyer-Olkin measure of sampling adequacy were also used to determine the factorability of the matrix as a whole. Principal axis factoring with varimax rotation was used to confirm the study. The research reported in this paper explores the relationships between individuals’ learning styles and their consumer decision-making styles. The traits use to confirm this study was based on the study done by Sproles (1985), where Sproles named and described these traits as: (1) “Perfectionism” - consumers seek the very best quality products, have high standards and expectations for consumer goods, and are concerned with the function and quality of products; (2) “Value Conscious, Value for Money Orientation ' - consumers are low-price conscious, look for the best value for the money, and are likely to be comparison shoppers. (3) ’Brand Consciousness' - consumers are oriented toward expensive and well-known national brands and feci price is an indicator of quality; (4) Novelty-Fad-Fashion Consciousness -consumers gain excitement and pleasuie ftom seeking out new tilings" and ate conscious of the new fashions and fads and (5) "Shopping Avoider-Time Saver-Satisfier” - consumers avoid shopping, "make shopping trips tapidly,” and may forego some quality for time and convenience (1985 81)., (6) "Confused, Support-Seeking Decision-maker" - consumers find the marketplace confusing, view brands as alike, and seek help from friends (1985). This research also used a Consumer Styles Inventory (CSI), which was introduced by Sproles and Kendall. Consumer Styles Inventory (CSI) used by Sproles and Kendall were an instrument use to measure “characteristics of decision making”. Cronbach's alpha was used to established scale reliabilities. Since this research is based on the model proposed by Sproles and Kendell, where items that loaded above .4 as reliable, our research also uses the same scale i.e .4 and above is classified as having satisfactory reliabilities. Only two Style Characteristics tested on Young-Malay adult shows an unsatisfactory reliability. They are “Recreational-Shopping Conscious (Factor 3) which is considered as non reliability. The reading is .2776 and the second Style Characteristics that is below the reliability level is “Habitual, Brand -Loyal" (Factor 7) with readings equal to .3831.
format Research Reports
author Wan Omar, Maznah
Mohd Ali, Mohd Noor
author_facet Wan Omar, Maznah
Mohd Ali, Mohd Noor
author_sort Wan Omar, Maznah
title Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
title_short Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
title_full Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
title_fullStr Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
title_full_unstemmed Determining the consumer decision making styles of young-adult Malays from universities in Kedah, Pulau Pinang, and Perlis / Maznah Wan Omar…[et al.]
title_sort determining the consumer decision making styles of young-adult malays from universities in kedah, pulau pinang, and perlis / maznah wan omar…[et al.]
publisher Research Management Institude
publishDate 2004
url http://ir.uitm.edu.my/id/eprint/26908/
http://ir.uitm.edu.my/id/eprint/26908/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2004_5.pdf
first_indexed 2023-09-18T23:17:34Z
last_indexed 2023-09-18T23:17:34Z
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