The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham

The research examined the study of Theory of Planned Behaviour and perceptions towards the Sunnah food among Malaysian community. The minimum amount of survey within sample size was determined through Raosoft Calculator software by using purposive sampling method. Descriptive quantitative research w...

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Main Author:	Badrul Hisham, Nur Akmal Bahiah
Format:	Student Project
Language:	English
Published:	Faculty of communication and Media Studies 2019
Subjects:	BP Islam. Bahaism. Theosophy, etc Food industry and trade. Halal food industry. Certification
Online Access:	http://ir.uitm.edu.my/id/eprint/26371/ http://ir.uitm.edu.my/id/eprint/26371/1/PPb_NUR%20AKMAL%20BAHIAH%20BADRUL%20HISHAM%20MC%20M%2019_5.pdf

id	uitm-26371
recordtype	eprints
spelling	uitm-263712019-11-12T05:42:18Z http://ir.uitm.edu.my/id/eprint/26371/ The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham Badrul Hisham, Nur Akmal Bahiah BP Islam. Bahaism. Theosophy, etc Food industry and trade. Halal food industry. Certification The research examined the study of Theory of Planned Behaviour and perceptions towards the Sunnah food among Malaysian community. The minimum amount of survey within sample size was determined through Raosoft Calculator software by using purposive sampling method. Descriptive quantitative research was conducted through survey using questionnaire form from Google Docs, involving 300 respondents from Malaysia. The collected data were analysed by using SPSS version 20. The independent variable, which is Theory of Planned Behaviour involved 4 elements which is (1) Attitude, (2) Subjective Norms, (3) Perceived Behavioural Control (PBC) and (4) Knowledge. While the dependent variable studied of the Malaysian community acceptance towards Sunnah food. The suitable research theory implemented throughout the study is Theory of Planned Behaviour, which is chosen to observe the relationship among the components of TPB with the behaviour of consumer by taking into consideration the Sunnah advantages. Theory of planned behaviour were collected from various social media literatures that included both books and article journals (Rozilah Hanmdan, 2013). The hypothesis testing gained by using Multiple Linear regression shows that there are two different reading which formed different results. The first results is based on Beta value which shows the most significant relationship between the independent towards the dependent variables. Thus the result indicated Knowledge (\beta = 0.422) is the strongest relationship towards dependent variables (acceptance). However, based on significant value in Coefficient Multiple Linear Regressions Analysis, the null hypothesis of Attitude (0.000), Subjective Norms (0.001), Perceived Behavioural Control (0.289) and knowledge (0.000) is being accepted with significant value below than p=O, 1O. While when R-value indicates multiple R, which is the correlation of all the independent variables against dependent variable, which is O.898.and the R2 which is 0.806 explain the amount of variance in the dependent variables by all the dependent variable. Faculty of communication and Media Studies 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26371/1/PPb_NUR%20AKMAL%20BAHIAH%20BADRUL%20HISHAM%20MC%20M%2019_5.pdf Badrul Hisham, Nur Akmal Bahiah (2019) The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	BP Islam. Bahaism. Theosophy, etc Food industry and trade. Halal food industry. Certification
spellingShingle	BP Islam. Bahaism. Theosophy, etc Food industry and trade. Halal food industry. Certification Badrul Hisham, Nur Akmal Bahiah The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham
description	The research examined the study of Theory of Planned Behaviour and perceptions towards the Sunnah food among Malaysian community. The minimum amount of survey within sample size was determined through Raosoft Calculator software by using purposive sampling method. Descriptive quantitative research was conducted through survey using questionnaire form from Google Docs, involving 300 respondents from Malaysia. The collected data were analysed by using SPSS version 20. The independent variable, which is Theory of Planned Behaviour involved 4 elements which is (1) Attitude, (2) Subjective Norms, (3) Perceived Behavioural Control (PBC) and (4) Knowledge. While the dependent variable studied of the Malaysian community acceptance towards Sunnah food. The suitable research theory implemented throughout the study is Theory of Planned Behaviour, which is chosen to observe the relationship among the components of TPB with the behaviour of consumer by taking into consideration the Sunnah advantages. Theory of planned behaviour were collected from various social media literatures that included both books and article journals (Rozilah Hanmdan, 2013). The hypothesis testing gained by using Multiple Linear regression shows that there are two different reading which formed different results. The first results is based on Beta value which shows the most significant relationship between the independent towards the dependent variables. Thus the result indicated Knowledge (\beta = 0.422) is the strongest relationship towards dependent variables (acceptance). However, based on significant value in Coefficient Multiple Linear Regressions Analysis, the null hypothesis of Attitude (0.000), Subjective Norms (0.001), Perceived Behavioural Control (0.289) and knowledge (0.000) is being accepted with significant value below than p=O, 1O. While when R-value indicates multiple R, which is the correlation of all the independent variables against dependent variable, which is O.898.and the R2 which is 0.806 explain the amount of variance in the dependent variables by all the dependent variable.
format	Student Project
author	Badrul Hisham, Nur Akmal Bahiah
author_facet	Badrul Hisham, Nur Akmal Bahiah
author_sort	Badrul Hisham, Nur Akmal Bahiah
title	The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham
title_short	The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham
title_full	The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham
title_fullStr	The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham
title_full_unstemmed	The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham
title_sort	acceptance towards sunnah food among malaysian community / nur akmal bahiah badrul hisham
publisher	Faculty of communication and Media Studies
publishDate	2019
url	http://ir.uitm.edu.my/id/eprint/26371/ http://ir.uitm.edu.my/id/eprint/26371/1/PPb_NUR%20AKMAL%20BAHIAH%20BADRUL%20HISHAM%20MC%20M%2019_5.pdf
first_indexed	2023-09-18T23:16:44Z
last_indexed	2023-09-18T23:16:44Z
_version_	1777419162730102784

The acceptance towards Sunnah food among Malaysian community / Nur Akmal Bahiah Badrul Hisham

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